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Tuesday, April 12, 2022

📋 Table of Contents

1. How to Make Sales and Marketing Relationships Last: Four Lessons From Marriage

2. Does Using More Hashtags on Instagram Increase Views?

3. How to Measure Your Marketing's Value in a Cookieless World sponsored webinar

4. Start a Conversation That Converts sponsored webinar

5. What Is Marketing Operations?

6. #mpb2b Live. In-Person. Boston. This Fall. MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Make Sales and Marketing Relationships Last: Four Lessons From Marriage
How to Make Sales and Marketing Relationships Last: Four Lessons From Marriage
Although the sales team shouldn't function exactly like your significant other (at least, we hope not), marketing leaders can learn a lot about alignment from how a marriage endures. Check out these four lessons. »
Create an Effective Content Hub With Topic Research
Need to improve your topic cluster strategy? Using Semrush's Topic Research tool, you can enter a seed keyword to get dozens of related content ideas and analyze their potential. Discover the most engaging headlines and the popular questions people ask. Try it out! »
Does Using More Hashtags on Instagram Increase Views?
Does Using More Hashtags on Instagram Increase Views?
Adding more hashtags to Instagram posts doesn't tend to help boost views, according to recent research. Check out the study findings. »
sponsored webinar
How to Measure Your Marketing's Value in a Cookieless World
Marketers have been chasing the ROI metric for ages, seeking definitive proof of the value they're creating for their business. But what does ROI look like after the elimination of third-party cookies? And how can marketers ensure continued value? Join us for this free webinar to find out. »
sponsored webinar
Start a Conversation That Converts
Discover the secrets to conversations that engage—and convert—more prospects. Join us Wednesday at FLASH to hear from Sally Hogshead, Amy Jo Martin, and other marketing thought leaders on the art of engaging business conversations. »
What Is Marketing Operations?
What Is Marketing Operations?
This piece looks at four key marketing ops responsibilities: building and maintaining systems, managing cross-functional projects, handling email and CRM systems, and managing and analyzing data. Check out the infographic. »
#mpb2b Live. In-Person. Boston. This Fall.
MarketingProfs B2B Forum
We're finally getting the B2B family back together in Boston for two full days of learning, networking, and shenanigans. But seats are limited! Tickets on sale now.
Grab your ticket today
Profs Picks
You know how much you hate it when your favorite band gets too popular because it's that much harder to get concert tickets? Online competition for keywords is just as intense. Popular topics are often crowded with brands that have invested in content strategy for years (read: veterans). To gain visibility, your content has to be well organized and structured, as well as designed to cover the topic in depth. A content hub is what you need. It lets you establish authority on a subject, sending signals to search engines and creating a better user experience. Semrush's Topic Research tool is the ideal place to start. By simply typing a seed keyword, you can find relevant topics with good search potential; filter the results based on the topic’s popularity, ranking difficulty, and efficiency; and select subtopics to enhance your topic clusters so you get a front row seat to the show. Yeah, you're kind of a big deal.
Afoot in the Neighborhood
MarketingProfs community goings-on
Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Identity Resolution Leader Versium Expands Its Global Reach With Datarade Partnership MarTech Series
Jabmo Expands ABM Platform With Sales Enablement and Salesforce Integration Destination CRM
Tony Zingale Joins ON24 Board of Directors Yahoo Finance
Folloze and GetIT Partner on Powerful Personalized ABM Solutions to Enhance B2B Buyer Journeys Business Wire
GlobeX Data's Sekur Signs Up With B2B Referral Platform From PartnerStack and Ingram Micro Cloud Yahoo Finance
Peeba Raises $4.2M to Digitize Asia’s B2B Wholesale Market TechCrunch
Upcoming Events
[Webinar] How to Balance Our Cookieless Future and Your Audience's Demand for Personalization
45 minutes | sponsored by Drift
[Webinar] The Future-Proofed Career
45 minutes | presented by Ann Handley & Val Witt
[Webinar] How to Measure Your Marketing's Value in a Cookieless World
45 minutes | sponsored by ChannelMix
[Webinar] The Surprising Secret to Digital Marketing Success in 2022: Phone Conversations
60 minutes | sponsored by Invoca
[Friday Forum] Analytics
3 live sessions | sponsored by Vidyard

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