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Thursday, April 14, 2022

📋 Table of Contents

1. Your B2B Website Power Page: Seven Must-Have Ingredients

2. How to Become a Trusted Voice in the Sustainability Conversation

3. How to Measure Your Marketing's Value in a Cookieless World sponsored webinar

4. Four Ways Conversational AI Can Boost Conversions

5. 35 Minutes of Mind-Blowingness MarketingProfs B2B Forum On-Demand

Scroll down for more, including industry news, community goings-on, and other useful resources.

Your B2B Website Power Page: Seven Must-Have Ingredients
Your B2B Website Power Page: Seven Must-Have Ingredients
Eye of newt... scale of dragon... whoops, wrong recipe. You want to know what goes into a power page—the top-ranking internet content that makes Google sing your praises. Check out this article to learn the most important ingredients. »
Create an Effective Content Hub With Topic Research
Need to improve your topic cluster strategy? Using Semrush's Topic Research tool, you can enter a seed keyword to get dozens of related content ideas and analyze their potential. Discover the most engaging headlines and the popular questions people ask. Try it out! »
How to Become a Trusted Voice in the Sustainability Conversation: Purna Virji on Marketing Smarts
How to Become a Trusted Voice in the Sustainability Conversation: Purna Virji on Marketing Smarts
Brand voice has become top-of-mind in marketing as more and more people support businesses that share their values. But how you treat your customers is only part of the battle—employees have to be part of the conversation, too. Read more and listen in. »
sponsored webinar
How to Measure Your Marketing's Value in a Cookieless World
Marketers have been chasing the ROI metric for ages, seeking definitive proof of the value they're creating for their business. But what does ROI look like after the elimination of third-party cookies? And how can marketers ensure continued value? Join us for this free webinar to find out. »
Four Ways Conversational AI Can Boost Conversions
Four Ways Conversational AI Can Boost Conversions
Learn four ways AI technology can help increase conversions: speeding up lead engagement, identifying bad leads, enabling around-the-clock availability, and shortening the sales cycle. Check out the infographic. »
35 Minutes of Mind-Blowingness
MarketingProfs B2B Forum On-Demand
All 36 of the B2B Forum Online sessions are available on-demand now! Get your mind blown by our smarty-pants experts sharing their B2B marketing experience and knowledge in a tight 35 minutes per session.
Blow my mind
Profs Picks
You know how much you hate it when your favorite band gets too popular because it's that much harder to get concert tickets? Online competition for keywords is just as intense. Popular topics are often crowded with brands that have invested in content strategy for years (read: veterans). To gain visibility, your content has to be well organized and structured, as well as designed to cover the topic in depth. A content hub is what you need. It lets you establish authority on a subject, sending signals to search engines and creating a better user experience. Semrush's Topic Research tool is the ideal place to start. By simply typing a seed keyword, you can find relevant topics with good search potential; filter the results based on the topic’s popularity, ranking difficulty, and efficiency; and select subtopics to enhance your topic clusters so you get a front row seat to the show. Yeah, you're kind of a big deal.
Afoot in the Neighborhood
MarketingProfs community goings-on
Hey, PRO members! Did you miss any of last week's stunning B2B Forum sessions? Never fear, because they are now available on-demand for your viewing pleasure. Not yet PRO? You can fix that.
Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Owler Launches Owler Max, the Ultimate Sales Companion Tool to Empower Sales Professionals GlobeNewswire
New Research From Says 92% of Marketers to Boost Out-of-home Budget in 2022 as Digital Ad Returns Decline Yahoo Finance
Bombora Wins Two Dick Reed Awards From Just Global for B2B Marketing Innovation EIN News
OSF Digital Secures $100M in Funding to Bolster Position as a Leading Digital Transformation Partner Yahoo Finance
AppOmni Introduces AppOmni Developer Platform to Provide Universal SaaS Security Across All Enterprise SaaS Applications Business Wire
StoreHippo Identified Among Top Digital Commerce Platform Trailblazers in Everest Group's Report PR Newswire
Upcoming Events
[Webinar] How to Measure Your Marketing's Value in a Cookieless World
45 minutes | sponsored by ChannelMix
[Webinar] The Future-Proofed Career
45 minutes | presented by Ann Handley & Val Witt
[Webinar] The Surprising Secret to Digital Marketing Success in 2022: Phone Conversations
60 minutes | sponsored by Invoca
[Webinar] Your Step-by-Step Guide to Calculating Event ROI
60 minutes | sponsored by Banzai
[Friday Forum] Analytics
3 live sessions | sponsored by Vidyard
[Webinar] Top 5 Tips for Driving Lead Gen via Email Marketing
45 minutes | sponsored by Virtual Intelligence Briefing

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