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Thursday, April 15, 2021

📋 Table of Contents

1/ Why Honesty & Integrity Pay: The Benefits of Truth-Based Marketing

2/ How to Check Your Content for SEO, Tone, Readability, and Originality sponsored

3/ Adapting Brands & Thought Leadership: Afiya Addison of LinkedIn's B2B Institute

4/ How to Tell If You Have a Toxic Boss

5/ TODAY, 2 PM Eastern: How to Overcome Fragmented Data to Engage Your Customers sponsored webinar

6/ 'OMG. #mpb2b was PHENOMENAL' MarketingProfs event

Scroll down for more, including industry news, community goings-on, and other useful resources.

Why Honesty and Integrity Pay: The Benefits of Truth-Based Marketing
MarketingProfs article
Why Honesty and Integrity Pay: The Benefits of Truth-Based Marketing
Customer trust is at an all-time low. But marketing with truth and honesty isn't only about integrity—it actually increases your company's profitability. Here's how. »
How to Check Your Content for SEO, Tone, Readability, and Originality
Marketers can't afford to waste precious time crafting content that doesn't engage their audiences or serve their business goals. Content needs to be both well-crafted and SEO-friendly. And with the SEO Writing Assistant by Semrush tool, it can be. To see for yourself, try it free today. »
Adapting Brands and Thought Leadership: Afiya Addison of LinkedIn's B2B Institute
Adapting Brands and Thought Leadership: Afiya Addison of LinkedIn's B2B Institute
Afiya Addison, global program manager at the B2B Institute at LinkedIn, discusses why some brands adapt and excel while others struggle just to hold on. Read more and listen in on this fascinating conversation. »
How to Tell If You Have a Toxic Boss
How to Tell If You Have a Toxic Boss
Do you have a toxic boss? And if you do, what sort of leader are you dealing with? This flowchart infographic helps you answer those questions and provides advice. Check out the infographic. »
sponsored webinar
TODAY, 2 PM Eastern: How to Overcome Fragmented Data to Engage Your Customers
You can't access, analyze, and make sense of data if it's siloed, fragmented, or otherwise lacking in full-picture insights. In short, you can't refine segmentation, drive personalization, and deliver the right engagement at the right time—and achieve better ROI. Learn what you CAN do. »
'OMG. #mpb2b was PHENOMENAL'
MarketingProfs event
That was one attendee's feedback about last week's B2B Forum Online. If you missed it, have no fear: You can still catch the sessions on-demand by registering right now. And that registration gets you a full year of PRO, with access to the upcoming fall B2B Forum, too.
Give me that inspiration!
Profs Pick
If your content marketing isn't optimized for SEO and doesn't attract and engage readers, what good is it? No wonder 44% of employers consider SEO a key content marketing skill, and organic traffic has become the key metric for measuring content performance. In short, we need to ensure our marketing content is optimized to meet both the expectations of users and the requirements of search engines. Luckily, there's a tool that can help. SEO Writing Assistant by Semrush helps you to easily craft SEO- and user-friendly content that can attract reader attention, bring value to your audience, and improve your search rankings. And it's free to try!
Afoot in the Neighborhood
MarketingProfs community goings-on
Yet another MarketingProfs Master Class! Starting May 11, 13 bite-sized lessons will help you develop the financial acumen and measurement skills needed to make smarter marketing decisions, impress your CFO and management team, and prove your value. Reserve your spot.
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We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—that are aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
Whether you're planning content, advertising, webinars, or all the other ways to generate leads for your sales team, it pays to plan ahead. Budgets are tight, so you gotta be efficient and do the job right the first time. Download our best-practices guide for busy marketers to learn how to focus your email copy and design to maximize engagement, create a good landing page for a digital ad, make your content syndication irresistible, follow up with webinar leads, and more!
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News You Can Use
Updates from around the industry
Zeotap Builds Momentum as Marketing Industry Shifts Away From Cookies Zeotap
Leading B2B Intent Data Provider Bombora Gets Funding: Runway Growth Capital Provides $20 Million MarTech
Say Hello to Qualified X, the Next-Generation Conversational Sales and Marketing Platform for B2B Sales Teams PR Newswire
CaaStle Brings Subscription Clothing Rental Platform to UK The Street
Even Financial Launches 'Financial Products for Salesforce' on Salesforce AppExchange PR Newswire
Former B2B Software CEO and Dealmaker James Filsinger Joins Ponterra Business Advisors The Street
Scorpion Raises $100 Million From Bregal Sagemount to Expand Its Technology and Services The Street
Upcoming Events
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[Webinar] How to Achieve Loyalty & Growth Through Customer Experience Excellence
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[Webinar] How to Drive Pipeline With an On-Demand Webinar Strategy
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[Webinar] Is Your B2B Tech Marketing Aligned With the Audiences You're Targeting?
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[Master Class] Kickoff Watch Party with Samantha Stone
A Marketer's Field Guide to Financial Goal Setting & Measurement
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