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| That was one attendee's feedback about last week's B2B Forum Online. If you missed it, have no fear: You can still catch the sessions on-demand by registering right now. And that registration gets you a full year of PRO, with access to the upcoming fall B2B Forum, too. |
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| If your content marketing isn't optimized for SEO and doesn't attract and engage readers, what good is it? No wonder 44% of employers consider SEO a key content marketing skill, and organic traffic has become the key metric for measuring content performance. In short, we need to ensure our marketing content is optimized to meet both the expectations of users and the requirements of search engines. Luckily, there's a tool that can help. SEO Writing Assistant by Semrush helps you to easily craft SEO- and user-friendly content that can attract reader attention, bring value to your audience, and improve your search rankings. And it's free to try! |
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| Yet another MarketingProfs Master Class! Starting May 11, 13 bite-sized lessons will help you develop the financial acumen and measurement skills needed to make smarter marketing decisions, impress your CFO and management team, and prove your value. Reserve your spot. |
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| We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—that are aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help. |
| Whether you're planning content, advertising, webinars, or all the other ways to generate leads for your sales team, it pays to plan ahead. Budgets are tight, so you gotta be efficient and do the job right the first time. Download our best-practices guide for busy marketers to learn how to focus your email copy and design to maximize engagement, create a good landing page for a digital ad, make your content syndication irresistible, follow up with webinar leads, and more! |
| News You Can Use |
| Updates from around the industry |
| Zeotap Builds Momentum as Marketing Industry Shifts Away From Cookies Zeotap |
| Leading B2B Intent Data Provider Bombora Gets Funding: Runway Growth Capital Provides $20 Million MarTech |
| Say Hello to Qualified X, the Next-Generation Conversational Sales and Marketing Platform for B2B Sales Teams PR Newswire |
| CaaStle Brings Subscription Clothing Rental Platform to UK The Street |
| Even Financial Launches 'Financial Products for Salesforce' on Salesforce AppExchange PR Newswire |
| Former B2B Software CEO and Dealmaker James Filsinger Joins Ponterra Business Advisors The Street |
| Scorpion Raises $100 Million From Bregal Sagemount to Expand Its Technology and Services The Street |
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