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Tuesday, April 19, 2022

📋 Table of Contents

1. How to Trim Your Out-of-Control Martech Stack

2. The Top Tactics for Generating Quality B2B Leads

3. The Surprising Secret to Digital Marketing Success in 2022: Phone Conversations sponsored webinar

4. Five Problems That Drive Customer Churn

5. Future-Proof Your Marketing Career MarketingProfs webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Trim Your Out-of-Control Martech Stack
How to Trim Your Out-of-Control Martech Stack
You ever wake up one day and realize that your martech stack is completely out of control? Here's what may solve your problem. »
Understanding the Customer Journey Without Third-Party Cookies
As third-party cookies disappear from Web browsers, gaps will begin to appear in the customer path to purchase. Marketers will need new tracking methods and tools to rebuild the customer journey for a first-party world. Learn more. »
The Top Tactics for Generating Quality B2B Leads
The Top Tactics for Generating Quality B2B Leads
B2B marketers say social media was the most successful tactic they used for generating quality leads at the top of the funnel last year and webinars was the most successful mid-funnel tactic, according to recent research. Check out the study findings. »
sponsored webinar
The Surprising Secret to Digital Marketing Success in 2022: Phone Conversations
It sounds crazy, but it's true: The biggest thing you can do to crush your digital marketing goals in 2022 is to have the right strategy for phone conversations. When done right, phone conversations can transform your marketing ROI. Join this webinar to learn how. »
Five Problems That Drive Customer Churn
Five Problems That Drive Customer Churn
This infographic explains how to calculate churn and covers five customer churn problems: misunderstanding your target market, not offering enough value, subpar customer service, weak brand loyalty, and overcommunication. Check out the infographic. »
Future-Proof Your Marketing Career
MarketingProfs webinar
Wondering how to stay ahead of the challenges in B2B marketing and prevent burnout? Join MarketingProfs President Val Witt and Chief Content Officer Ann Handley on Tuesday, April 26 for a conversation on The Future-Proofed Career.
Future-proof my career
Profs Picks
What makes more sense: a game of telephone that changes "Analytics" to "Anne has ticks" before it gets to you, or a direct line of communication? That's the difference when you shift from third-party to first-party data strategies. You can take control of your data to better understand the value you create for your business, and the more data you collect and own, the farther into the funnel you can report for an end-to-end picture of the entire customer journey. ChannelMix provides that end-to-end funnel view using first-party tracking methodologies, connecting the dots from awareness to conversion to purchase. What's more, for a limited time, ChannelMix is offering six months of its lead attribution report to new customers for free! Don't miss out. Anne will thank you.
Afoot in the Neighborhood
MarketingProfs community goings-on
Hey, PRO members! Did you miss any of last week's stunning B2B Forum sessions? Never fear, because they are now available on-demand for your viewing pleasure. Not yet PRO? You can fix that.
Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Fulcrum Launches Its Customer Data Personalization Platform to Boost Sales and Increase Marketing Conversion Rates PR Newswire
RevenueBase Raises $6M for B2B SaaS Services PYMNTS
Corporate Visions Acquires DSG to Expand Revenue Growth Services Yahoo Finance
AI-Driven Natural Language Insights Platform Quaeris Now Generally Available EIN News
Blintn Adds More Features to Its Global B2B Media Rights Marketplace Yahoo Finance
Creatio Expands Its Go-to-Market Relationship With Amazon Web Services PR Newswire
Upcoming Events
[Webinar] How to Measure Your Marketing's Value in a Cookieless World
45 minutes | sponsored by ChannelMix
[Webinar] The Future-Proofed Career
45 minutes | presented by Ann Handley & Val Witt
[Webinar] The Surprising Secret to Digital Marketing Success in 2022: Phone Conversations
60 minutes | sponsored by Invoca
[Webinar] Your Step-by-Step Guide to Calculating Event ROI
60 minutes | sponsored by Banzai
[Friday Forum] Analytics
3 live sessions | sponsored by Vidyard
[Webinar] Top 5 Tips for Driving Lead Gen via Email Marketing
45 minutes | sponsored by ViB

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