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Tuesday, April 20, 2021

📋 Table of Contents

1/ Proving Marketing to Execs (Part 1)

2/ The Pandemic's Impact on Marketers' Email Strategies

3/ How to Identify Potential Buyers Early On: The Essential Guide to Intent Data sponsored

4/ Four Best-Practices for Responsive Search Ads

5/ Positioning That's Defensible & Differentiated: A Guide MarketingProfs guide

6/ You Don't Have to Go It Alone as a Marketer MarketingProfs PRO membership

Scroll down for more, including industry news, community goings-on, and other useful resources.

Proving Marketing to Execs (Part 1)
MarketingProfs article
Proving Marketing to Execs (Part 1)
If you want to prove Marketing's worth to your executives, you have to think in their terms—that is, sales, profit, and growth. Find out how in this article. »
The State of Women in Email: How Does Your Company Compare?
What are trends for women in email? Litmus took a closer look at its State of Email survey data to zoom in on women in the email industry. The key findings are in the just-published The State of Women in Email report. Get the insights. »
The Pandemic's Impact on Marketers' Email Strategies
The Pandemic's Impact on Marketers' Email Strategies
Half of marketers say the COVID-19 pandemic has affected their email strategy, according to recent research. Check out findings from this study. »
How to Identify Potential Buyers Early On: The Essential Guide to Intent Data
Intent data helps you identify potential buyers early in their research for the products or services you offer. That's why so many B2B marketers are using intent data to get ahead of the competition in 2021. But you likely have questions—about how it works and if it's right for you. For answers to your most important questions, get this plain-speaking 5-page guide. »
Four Best-Practices for Responsive Search Ads
Four Best-Practices for Responsive Search Ads
Google's responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format? Check out the infographic. »
MarketingProfs guide
Positioning That's Defensible & Differentiated: A Guide
If your buyers can't tell how you're different from the competition, if you struggle with long sales cycles, if everyone at your organization is telling a different story to prospects, or if you're often in price and feature wars, you have a positioning problem. Download this guide to learn how to fix it. »
You Don't Have to Go It Alone as a Marketer
MarketingProfs PRO membership
The world—and marketing—is changing at a rapid pace. And at times that can be downright scary. But you don't have to figure everything out all on your own. With MarketingProfs PRO, you'll have access to a community of experts to help you stay on top of what's happening now—and what's next.
Join the PRO Community.
Profs Pick
The pandemic has upended the careers of women more so than those of men, further widening the gender divide. That's true for email marketers, even though email marketing has been experiencing a renaissance of sorts lately. For example, data from the Litmus State of Email survey showed that women seem to be having a harder time reaching Director+ job levels—and, even when they do, they don't get paid as much as men. The State of Women in Email report presents many more key findings about women in the email industry. To see how your company compares, download the report.
Afoot in the Neighborhood
MarketingProfs community goings-on
Coming up fast: MarketingProfs Master Class! Starting May 11. You'll get 13 bite-sized lessons to help you develop the financial acumen and measurement skills needed to make smarter marketing decisions, impress your CFO and management team, and prove your value. Reserve your spot.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
Whether you're planning content, advertising, webinars, or all the other ways to generate leads for your sales team, it pays to plan ahead. Budgets are tight, so you gotta be efficient and do the job right the first time. Download our best-practices guide for busy marketers to learn how to focus your email copy and design to maximize engagement, create a good landing page for a digital ad, make your content syndication irresistible, follow up with webinar leads, and more!
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News You Can Use
Updates from around the industry
Canva Brings Instagram Scheduling and Design Tools to One Platform Yahoo Finance
Team ITG Acquires New York MarTech Consulting Firm MAD as Part of Expansion Plans in the US Business Leader
Europe’s Innovation Wunderkinds: The Rising B2B Startup Ecosystem McKinsey
Altman Brothers Lead B2B Payment Startup Routable's $30M Series B TechCrunch
Paxafe, Which Offers Visibility Into B2B Supply Chains, Raises $2.25M Venture Beat
Data Axle Announces Partnership With PUBLITECH EIN Presswire
Demand Science Completes Acquisition of Two Companies, Furthering the Growth and Expansion of Its Buyer Intelligence Platform PR Newswire
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