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| The world—and marketing—is changing at a rapid pace. And at times that can be downright scary. But you don't have to figure everything out all on your own. With MarketingProfs PRO, you'll have access to a community of experts to help you stay on top of what's happening now—and what's next. |
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| The pandemic has upended the careers of women more so than those of men, further widening the gender divide. That's true for email marketers, even though email marketing has been experiencing a renaissance of sorts lately. For example, data from the Litmus State of Email survey showed that women seem to be having a harder time reaching Director+ job levels—and, even when they do, they don't get paid as much as men. The State of Women in Email report presents many more key findings about women in the email industry. To see how your company compares, download the report.
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| Coming up fast: MarketingProfs Master Class! Starting May 11. You'll get 13 bite-sized lessons to help you develop the financial acumen and measurement skills needed to make smarter marketing decisions, impress your CFO and management team, and prove your value. Reserve your spot. |
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| We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help. |
| Whether you're planning content, advertising, webinars, or all the other ways to generate leads for your sales team, it pays to plan ahead. Budgets are tight, so you gotta be efficient and do the job right the first time. Download our best-practices guide for busy marketers to learn how to focus your email copy and design to maximize engagement, create a good landing page for a digital ad, make your content syndication irresistible, follow up with webinar leads, and more! |
| News You Can Use |
| Updates from around the industry |
| Canva Brings Instagram Scheduling and Design Tools to One Platform Yahoo Finance |
| Team ITG Acquires New York MarTech Consulting Firm MAD as Part of Expansion Plans in the US Business Leader |
| Europe’s Innovation Wunderkinds: The Rising B2B Startup Ecosystem McKinsey |
| Altman Brothers Lead B2B Payment Startup Routable's $30M Series B TechCrunch |
| Paxafe, Which Offers Visibility Into B2B Supply Chains, Raises $2.25M Venture Beat |
| Data Axle Announces Partnership With PUBLITECH EIN Presswire |
| Demand Science Completes Acquisition of Two Companies, Furthering the Growth and Expansion of Its Buyer Intelligence Platform PR Newswire |
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