Google's responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations.

How can marketers make the most of this powerful format?

A recent infographic (below) from JumpFly outlines tried-and-true techniques that can help advertisers stand out from the competition with their RSAs.

Specifically, the piece delves into four best-practices: developing multiple headline options, crafting descriptive descriptions, repurposing existing expanded text ads (ETAs), and creating visually appealing ads.

Check out the infographic:

Four best-practices for reponsive search ads infographic

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji