MarketingProfs Today
Together with programmatic advertising experts

Wednesday, April 27, 2022

📋 Table of Contents

1. Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising

2. Three Ways to Get More PR for Your Business

3. A Step-by-Step Guide to Calculating Event ROI sponsored webinar

4. The Top Challenges Women Face in Revenue-Generating Roles

5. Your All-Access Pass to Marketing Greatness MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising
Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising
Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV. »
Your Complete Guide to Contextual Advertising
In this new e-book you'll learn all about the resurfacing of contextual advertising, including how it works and the benefits of applying it to your programmatic campaigns. Get your guide today! »
Three Ways to Get More PR for Your Business
Three Ways to Get More PR for Your Business
You know you've got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage. »
sponsored webinar
A Step-by-Step Guide to Calculating Event ROI
You recognize the value of the unique conversations that events foster between you and your audience, but it can be hard to track and prove that value. Join us to get the ROI calculation guidance you need to become an event pipeline hero. »
The Top Challenges Women Face in Revenue-Generating Roles
The Top Challenges Women Face in Revenue-Generating Roles
Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research. Check out the study findings. »
Your All-Access Pass to Marketing Greatness
MarketingProfs B2B Forum
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Profs Picks
Everything makes more sense in context, and it's the same for advertising. In fact, contextual advertising can boost user engagement 4-10x, according to StackAdapt data. Using contextual targeting removes the barriers coming from privacy regulations on behavioral targeting. And it's gotten even better: Modern contextual advertising uses AI and machine-learning to make it more effective and scalable. StackAdapt's guide also also contains two use cases for using contextual targeting in your own campaigns. So check out the e-book and give your programmatic ads a boost.
Afoot in the Neighborhood
MarketingProfs community goings-on
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A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
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Upcoming Events
[Webinar] The Surprising Secret to Digital Marketing Success in 2022: Phone Conversations
60 minutes | sponsored by Invoca
[Webinar] Your Step-by-Step Guide to Calculating Event ROI
60 minutes | sponsored by Banzai
[Friday Forum] Analytics
3 live sessions | sponsored by Vidyard
[Webinar] Top 5 Tips for Driving Lead Gen via Email Marketing
45 minutes | sponsored by ViB
[Friday Forum] Lead Generation
3 live sessions | sponsored by Selling Simplified

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