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Tuesday, April 5, 2022

📋 Table of Contents

1. Heads Up, B2B Marketers: Data Rights Aren't Just a Consumer Issue

2. Finding Your 'Y': How to Measure Marketing ROI Without Third-Party Cookies sponsored article

3. The Top Challenges to Meeting Productivity

4. How to Balance a Cookieless Future and the Demand for Personalization sponsored webinar

5. Engagement Trends for Four Major Social Networks

6. Caution: Doors are Closing MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Heads Up, B2B Marketers: Data Rights Aren't Just a Consumer Issue
Heads Up, B2B Marketers: Data Rights Aren't Just a Consumer Issue
Complying with customer data rights doesn't mean just checking a few boxes and moving on. Your entire organization must shift in the way it views and processes customer data. Here are some tips to get started. »
B2B Demand Generation Has a New Home: Connected TV
It’s one thing to use paid search to capture existing demand; it’s another entirely to create demand, then transform it into conversions and leads. That’s what CTV can bring to your marketing strategy. »
Finding Your 'Y': How to Measure Marketing ROI Without Third-Party Cookies
sponsored article
Finding Your 'Y': How to Measure Marketing ROI Without Third-Party Cookies
If the formula for measuring ROI is so straightforward, why do so many marketers struggle with it? They may be looking for their Y in the wrong place. »
The Top Challenges to Meeting Productivity
The Top Challenges to Meeting Productivity
Nearly half of HR leaders believe that meeting culture—the length, frequency, and outcomes of meetings—is a major challenge for their company, according to recent research. Check out the study findings. »
sponsored webinar
How to Balance a Cookieless Future and the Demand for Personalization
Your audience wants personal connection. It's what makes them engage with your brand. But in the age of increasing data privacy laws and restrictions, it's not as easy to launch targeted campaigns. What's a marketer to do? Find out in this free webinar. »
Engagement Trends for Four Major Social Networks
Engagement Trends for Four Major Social Networks
This infographic explores benchmarks based on an analysis of engagement (likes, comments, shares, etc.) on 27 million posts on Instagram, Facebook, Twitter, and TikTok. Check out the infographic. »
Caution: Doors are Closing
MarketingProfs B2B Forum
Spring's most actionable B2B marketing conference kicks off bright and early on Wednesday! Discover the future of marketing and gain an edge with dozens of brand new, insightful sessions at B2B Forum Online, April 6-7. Don't get locked out—your first session starts tomorrow at 10am ET.
Profs Picks
We all want to do what the cool kids are doing. A full 70% of B2B marketers say they use ABM strategies, and chances are they all do it the same way: emails and targeted ads with tailored messages on social. But chilling with the cool crowd has its limitations. The email experience isn’t differentiated, and it forces marketers to compete in overcrowded inboxes. Platforms such as LinkedIn are oversaturated with competitors' messaging, and it’s easy to get lost in the scroll. So why not break away from the standard, put on an outrageous outfit, and march to the beat of your own ABM? Connected TV allows you to do that. It offers precision targeting and accurate measurement. As a marketer, you can upload emails from your CRM to target high-value prospects with high-impact ads served on the biggest screen in the house. You can also retarget website visitors to ensure valuable traffic on your site doesn’t go to waste, keeping your message top-of-mind for the prospects that matter most. So, differentiate yourself and cut through the clutter with Connected TV. Now that's cool.
Afoot in the Neighborhood
MarketingProfs community goings-on
It's B2B Forum week, y'all! Don't miss out on the super sessions and shenangians. Check it out!
Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
MeritB2B Relaunches as Anteriad Destination CRM
Edison Interactive Partners With DanAds to Launch Digital Out-of-Home Self-Serve Platform MarTech Series
Influ2 Named in New Tech Report for Account-Based Platforms and Outlines a Vision for the Future of B2B Marketing GlobeNewswire
B2B Distributor Partners Optimizely and Bridgeline to Optimize Site Search MarTech Series
Leo Perrotta becomes OverIT's new Chief Customer Success Officer PR Newswire
Qred Moves Into B2B Payments; Raises €10M Finextra
Upcoming Events
[PRO Exclusive] MarketingProfs B2B Forum Online
Sessions, shenanigans + a full year of learning with PRO
[Webinar] How to Balance Our Cookieless Future and Your Audience's Demand for Personalization
45 minutes | sponsored by Drift
[Webinar] The Future-Proofed Career
45 minutes | presented by Ann Handley & Val Witt
[Webinar] How to Measure Your Marketing's Value in a Cookieless World
45 minutes | sponsored by ChannelMix
[Friday Forum] Analytics
3 live sessions | sponsored by Vidyard

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