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Tuesday, May 10, 2022

📋 Table of Contents

1. Be Positioned or Get Positioned: Do's and Don'ts for Transforming the Perception of Your Brand

2. The Content Preferences of B2B Buyers

3. How CMOs Are Planning for the Future of Events sponsored report

4. LinkedIn's Top Companies to Work for in 2022

5. Get a Grip on Your Analytics With GA4, Engagement Data, and More MarketingProfs event

6. Them's Some Speedy Sales! MarketingProfs B2B Forum On-Demand

Scroll down for more, including industry news, community goings-on, and other useful resources.

Be Positioned or Get Positioned: Do's and Don'ts for Transforming the Perception of Your Brand
Be Positioned or Get Positioned: Do's and Don'ts for Transforming the Perception of Your Brand
"Positions, everyone!" You know where your company started at the beginning of the show. But where is it by intermission? If you don't know, it may be time to reposition. »
Understand Your Customer With Unlimited Buyer Personas
Looking to better understand your customers’ needs and buying behavior? Here’s your access to the brand-new (and free!) Semrush Persona tool that allows you to build unlimited buyer personas for your business. Try it out for free! »
The Content Preferences of B2B Buyers
The Content Preferences of B2B Buyers
B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and create shorter pieces, according to recent research. Check out the study findings. »
sponsored report
How CMOs Are Planning for the Future of Events
Explore the NextGen event channel in this new report by the CMO Council, in collaboration with Cvent. Based on a survey of 150 global marketing leaders, the in-depth report covers what lessons from the pandemic can be applied to event management, why trialing new event formats is important, and how to optimize event outcomes. Get it here! »
LinkedIn's Top Companies to Work for in 2022
LinkedIn's Top Companies to Work for in 2022
This research from the professional social network ranks companies based on elements of career progression, including ability to advance, company stability, external opportunity, and gender diversity. Check out the infographic. »
MarketingProfs event
Get a Grip on Your Analytics With GA4, Engagement Data, and More
The ability to roll with industry changes and measure the impact of marketing efforts is a top skill in the smart marketer's arsenal. But staying ahead of the changes can feel complicated and frustrating. We're here to help! Join us for a Friday Forum on Analytics that includes THREE expert-led sessions. »
Them's Some Speedy Sales!
MarketingProfs B2B Forum On-Demand
Develop a content road map that leads to "un-ignorable" campaigns. In this B2B Forum Online session, Marketing Strategist Lauren Teague shows you how to create the ideal customer journey and provide valuable content to your customers every step of the way. On-demand sessions are available only until June 30!
Accelerate their buying decisions
Profs Picks
Creating buyer personas is at the heart of the market segmentation process. Knowing your customers’ needs and purchasing habits impacts every element of your business strategy, from marketing to sales to product. But you need to make sure everyone in the company is on the same page. The Semrush Persona tool will help you quickly turn your insights and data into visually digestible profiles that can be shared and used across your entire organization. Moreover, you will receive helpful tips and recommendations on sourcing data for your personas and putting it into practice. The best part? The tool is absolutely free, with no limits.
Afoot in the Neighborhood
MarketingProfs community goings-on
Hey, PRO members! Did you miss any of last month's stunning B2B Forum sessions? Never fear, because they are now available on-demand for your viewing pleasure. Not yet PRO? You can fix that.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Ceros Expands Technology Partnerships With Leading Sales Enablement Platforms to Extend Creativity and Innovation PR Newswire
Dialectica Launches B2B Surveys Service, Expanding Product Portfolio to Shape Better Business Decision-Making Worldwide MarTech Series
VNTANA Partners With ByondXR to Create Interactive 3D Virtual Showrooms in the Metaverse Yahoo Finance
BridgerPay Launches the World's First Self-Onboarding Payment Operations Platform PR Newswire
Blintn Strengthens User Base With Enhanced Search Function Yahoo Finance
Integrate Debuts Social and Cross-Channel Insights CMS Wire
Upcoming Events
[Webinar] How to Promote an Event Attendees Can't Wait to Sign Up For
45 minutes | sponsored by Cvent
[Friday Forum] Analytics
3 live sessions | sponsored by Vidyard
[Webinar] Top 5 Tips for Driving Lead Gen via Email Marketing
45 minutes | sponsored by ViB
[Webinar] How to Get CX Right and Drive Global Revenue Through Localized Content at Scale
45 minutes | sponsored by Unbabel
[Webinar] The Digital Event Spectrum: How to Create Events for Every Audience
60 minutes | sponsored by ON24
[Friday Forum] Lead Generation
3 live sessions | sponsored by Selling Simplified

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