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Using the same video assets across social platforms enables marketers to maximize the efficiency of their ads.

To help advertisers develop creative that can be used widely, Consumer Acquisition compiled an infographic (see below).

It details video ad specifications for four social ad formats: TikTok In-Feed, Facebook Reels, Instagram Reels, and Snap Video. It covers areas such as resolution and duration requirements, and it provides common specs that marketers can use across channels.

The infographic also looks at best-practices to follow with social media video ads so that they garner better engagement.

Check out the infographic:

Video ad specs that work across channels infographic

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji