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Tuesday, May 3, 2022

📋 Table of Contents

1. How to Use Interactive Ad Campaigns to Generate Leads

2. How Many Words Do People Use When Searching Online?

3. Measure and Communicate Marketing Value in a Cookieless World sponsored guide

4. Video Ad Specs That Work Across Social Networks

5. How to Promote an Event People Can't Wait to Sign Up For sponsored webinar

6. Leave Each Session With Ideas You Can Apply MarketingProfs B2B Forum On-Demand

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Use Interactive Ad Campaigns to Generate Leads
How to Use Interactive Ad Campaigns to Generate Leads
You know when you were a kid visiting a museum and hated reading long blocks of text but loved the slimy "touch and feel" displays? That's pretty much how interactive advertising works—and for generating leads, it definitely works. »
Why You Need Multivariate Ad Creative Testing
Marketers love to think they have an eye for ad creative, but how often are they wrong? Our study of 750+ marketing professionals points to a critical need for ad testing and creative intelligence. »
How Many Words Do People Use When Searching Online?
How Many Words Do People Use When Searching Online?
Online searches tend to be very short, with most being comprised of just one or two words, according to recent research. Check out the study findings. »
sponsored guide
Measure and Communicate Marketing Value in a Cookieless World
Too many marketers measure the wrong variables and therefore undervalue the work they're doing. A first-party measurement strategy can get to the heart of marketing's impact using outcome-oriented measures such as conversions, leads, sales, and ROI. This guide will help you eliminate the noise and get the accurate, trustworthy insights your stakeholders want. »
Video Ad Specs That Work Across Social Networks
Video Ad Specs That Work Across Social Networks
This infographic provides common specs for social media video ads that marketers can use across channels. Check out the infographic. »
sponsored webinar
How to Promote an Event People Can't Wait to Sign Up For
You've been planning the perfect event for months. Then comes the tricky part: cutting through all the other noise to reach the people you want to sign up and attend! How do you build the promotional excitement that makes your event "unmissable?" Join us for this webinar to find out. »
Leave Each Session With Ideas You Can Apply
MarketingProfs B2B Forum On-Demand
"The [B2B Forum Online] was great—it covered more than I had expected, and I left each session with ideas that I can apply to our company… I’m excited to share what I’ve learned with my team, and I’m already looking forward to next year!"—Ginger B., spring B2B Forum Online attendee. Want to jumpstart a flood of new ideas and inspiration? Stream all 42 videos from B2B Forum Online, available on-demand now through June 30.
Stream ideas and inspo.
Profs Picks
In sci-fi movies, advertisers put subliminal messages into their ad creative that somehow brainwash viewers into buying things. In reality, we rely on creative instincts, which usually works. Or does it? To find out, Marpipe put five sets of two ads in front of 750+ marketing professionals—from creatives to performance marketers to CMOs—and asked them to guess which of the two was the higher performer. It turns out that predicting ad performance is not marketers' strong suit: Most can predict winning digital ad creative only 52% of the time, the study found. It also found that the inability to predict ad creative performance is universal across marketing roles. Think you can do better? The original quiz is embedded within Marpipe's report so you can see what survey respondents were up against and test your own creative intuition. Read the full report to find out why advanced multivariate testing is a lot more reliable than creative instinct—until we invent those subliminal messages, that is.
Afoot in the Neighborhood
MarketingProfs community goings-on
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A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Jabmo Adds Dynamic Intent Scoring to Its Comprehensive Omnichannel ABM Platform MarTech Series
TrueCommerce Strengthens Leadership Team With New Global Chief Marketing Officer Lacey Ford Globe Newswire
Cyance Unveils New Platform to Give B2B Sales and Marketing Teams Deeper Customer Insights for ABM Campaigns MarTech Series
AI/ML-Powered E-Procurement Solution iQuantum Experiences a Projected 200% YOY Growth Yahoo Finance
Kolleno Makes Strides on B2B Account Simplification PYMNTS
Danon Brings Positive Change in the Digital Community With Innovative Approach to NFTs MarTech Series
Upcoming Events
[Webinar] Your Step-by-Step Guide to Calculating Event ROI
60 minutes | sponsored by Banzai
[Webinar] How to Promote an Event Attendees Can't Wait to Sign Up For
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[Friday Forum] Analytics
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[Webinar] Top 5 Tips for Driving Lead Gen via Email Marketing
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[Webinar] The Digital Event Spectrum: How to Create Events for Every Audience
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[Friday Forum] Lead Generation
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