|
Together with ad creative testing platform
|
|
|
|
|
| sponsored guide |
| Measure and Communicate Marketing Value in a Cookieless World |
| Too many marketers measure the wrong variables and therefore undervalue the work they're doing. A first-party measurement strategy can get to the heart of marketing's impact using outcome-oriented measures such as conversions, leads, sales, and ROI. This guide will help you eliminate the noise and get the accurate, trustworthy insights your stakeholders want. » |
|
|
|
|
| sponsored webinar |
| How to Promote an Event People Can't Wait to Sign Up For |
| You've been planning the perfect event for months. Then comes the tricky part: cutting through all the other noise to reach the people you want to sign up and attend! How do you build the promotional excitement that makes your event "unmissable?" Join us for this webinar to find out. » |
|
|
|
Leave Each Session With Ideas You Can Apply
|
MarketingProfs B2B Forum On-Demand
|
| "The [B2B Forum Online] was great—it covered more than I had expected, and I left each session with ideas that I can apply to our company… I’m excited to share what I’ve learned with my team, and I’m already looking forward to next year!"—Ginger B., spring B2B Forum Online attendee. Want to jumpstart a flood of new ideas and inspiration? Stream all 42 videos from B2B Forum Online, available on-demand now through June 30. |
|
|
|
|
|
|
|
|
| Profs Picks |
| sponsored |
| In sci-fi movies, advertisers put subliminal messages into their ad creative that somehow brainwash viewers into buying things. In reality, we rely on creative instincts, which usually works. Or does it? To find out, Marpipe put five sets of two ads in front of 750+ marketing professionals—from creatives to performance marketers to CMOs—and asked them to guess which of the two was the higher performer. It turns out that predicting ad performance is not marketers' strong suit: Most can predict winning digital ad creative only 52% of the time, the study found. It also found that the inability to predict ad creative performance is universal across marketing roles. Think you can do better? The original quiz is embedded within Marpipe's report so you can see what survey respondents were up against and test your own creative intuition. Read the full report to find out why advanced multivariate testing is a lot more reliable than creative instinct—until we invent those subliminal messages, that is. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Hey, PRO members! Did you miss any of last month's stunning B2B Forum sessions? Never fear, because they are now available on-demand for your viewing pleasure. Not yet PRO? You can fix that. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Jabmo Adds Dynamic Intent Scoring to Its Comprehensive Omnichannel ABM Platform MarTech Series |
| TrueCommerce Strengthens Leadership Team With New Global Chief Marketing Officer Lacey Ford Globe Newswire |
| Cyance Unveils New Platform to Give B2B Sales and Marketing Teams Deeper Customer Insights for ABM Campaigns MarTech Series |
| AI/ML-Powered E-Procurement Solution iQuantum Experiences a Projected 200% YOY Growth Yahoo Finance |
| Kolleno Makes Strides on B2B Account Simplification PYMNTS |
| Danon Brings Positive Change in the Digital Community With Innovative Approach to NFTs MarTech Series |
|
|
|
Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.
MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464
Did someone who cares about you forward this to you? Subscribe here to get your own copy.
|
|
|
|
