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Tuesday, July 12, 2022

📋 Table of Contents

1. The Power of Storytelling in B2B Marketing

2. The Top Challenges B2B Sales Reps Face Early in the Sales Cycle

3. What Makes for a Great Experience? MarketingProfs Friday Forum

4. 12 Tips for Making a Standout LinkedIn Profile

5. The Secret to Weathering Economic Uncertainty sponsored webinar

6. Content Your Audience Won't Find Anywhere Else! MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Power of Storytelling in B2B Marketing
The Power of Storytelling in B2B Marketing
Give personality to a software feature. Provide an epic tale with a product update. Even business buyers are swayed by stories, which bring emotion—and humanity—to your brand. »
Turn More Prospects Into Clients With Show-Stopping Pitches
$500,000 in new business? Nothing is impossible when you have unique market insights your competitors can only dream about. Here's how a UK agency used Semrush .Trends to create (and win!) show-stopping pitches. »
The Top Challenges B2B Sales Reps Face Early in the Sales Cycle
The Top Challenges B2B Sales Reps Face Early in the Sales Cycle
B2B salespeople say their biggest challenge early in the sales cycle is personalizing their pitches to individual prospects, according to recent research. Check out the study findings. »
MarketingProfs Friday Forum
What Makes for a Great Experience?
You care about your people. After all, without your customers, you wouldn't have a business. But how do you ensure a great experience for them at every touchpoint along their journey? Don't miss these three unskippable presentations on great CX from top industry experts. »
12 Tips for Making a Standout LinkedIn Profile
12 Tips for Making a Standout LinkedIn Profile
This infographic provides 12 tips for structuring your LinkedIn profile, choosing the right content, and optimizing elements to ensure you're found. Check out the infographic. »
sponsored webinar
The Secret to Weathering Economic Uncertainty
During times of economic uncertainty, it's natural to focus on budgets and bottom lines. But even more, you should focus on your brand. In this free webinar, you'll pocket new strategies used by brands that not only survive times of fiscal unpredictability but also thrive in them. »
Content Your Audience Won't Find Anywhere Else!
MarketingProfs Master Class
Want to create unique, brand-defining content your audience won't find anywhere else? Join the MarketingProfs PRO community for Using Research for Content and Thought Leadership, our newest Master Class hosted by former Head of Editorial for Content Marketing Institute and Founder of Mantis Research Michele Linn. The first Master Class watch party is tomorrow, July 13, so enroll now!
Let's get researching
Profs Picks
The "throwing everything at the wall to see what sticks" approach is dead—or it should be. You're not egging someone's house; you're targeting their front porch with a newspaper. To be confident in your business decisions, you have to back up your marketing strategy with trustworthy market data. Semrush .Trends gives you unique market intel your competitors only dream about: insights on the traffic to competitor websites, an instant overview of your target market, and insights on that market, including traffic size and trends, industry leaders, and target audience. Check it out now, and never fear your neighbors' wrath again.
Afoot in the Neighborhood
MarketingProfs community goings-on
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own YouTube show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Khoros and EveryoneSocial Partner to Strengthen Digital Marketing Strategies Across Social Channels Business Wire
RollWorks Helps B2B Companies Expedite Time to Value for Account-Based Marketing MarTech Series
Workhuman Announces Tom Libretto, Veteran Tech Marketing Exec, as Chief Marketing Officer Business Wire
Tesorio Raises $17M Series B to Change the Way B2B Businesses Manage Accounts Receivables Yahoo Finance
qiibee Raises $4.8M to Expand Global Footprint PR Newswire
Harex InfoTech Announces World's First AI-Sharing Platform to Empower All Business Entities PR Newswire
Upcoming Events
[Master Class Watch Party | Lessons 1–6]
Using Research for Content and Thought Leadership
[Webinar] Your Secret to Weathering Economic Uncertainty
45 minutes | sponsored by BlueOcean
[Friday Forum] Customer Experience
3 live sessions | sponsored by ActiveCampaign

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