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Only 29% of marketers say they have high confidence in their ability to evaluate artificial-intelligence-powered marketing technology, according to recent research from Drift.

The report was based on data from a survey of more than 600 marketers (38% of respondents work for B2B firms, 17% for B2C firms, and 41% for hybrid B2B-B2C firms).

Some 10% of marketers say they have very high confidence in their ability to evaluate AI-powered marketing technology and 19% say they have high confidence.

Some 39% of marketers say they have medium confidence in their ability to evaluate AI-powered marketing technology, 29% say they have low confidence, and 3% say they have no confidence.

Some 45% of marketers say their understanding of AI marketing technology terminology is at a beginner level, 43% say it is at an intermediate level, and 12% say it is at an advanced level.

Some 67% of marketers say they are at the stage of understanding AI-powered marketing technology, 36% say they are at the piloting stage, and 15% say they are at the scaling stage.

Some 65% of marketers say their firm offers no education/training on AI-powered marketing technology.

About the research: The report was based on data from a survey of more than 600 marketers (38% of respondents work for B2B firms, 17% for B2C firms, and 41% for hybrid B2B-B2C firms).

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji