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Wednesday, July 14, 2021

📋 Table of Contents

1. How to Build a Solid Channel-Partner Marketing Plan

2. Why Do B2B Marketers Need an Agile CMS?

3. Engage Customers & Prospects: The Marketing Power of Live-Events sponsored webinar

4. What Makes a Brand Best-in-Class on Social Media

5. Working Webinar Summer Series Launches Tomorrow! MarketingProfs webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Build a Solid Channel-Partner Marketing Plan
How to Build a Solid Channel-Partner Marketing Plan
One of the easiest ways to scale your business—and earn more revenue with less effort than it takes to build new products—is to work with channel partners. Ensure your success by building a solid marketing partnership. »
Want Traffic-Generating Topic Ideas for Your Content?
If you want to improve your content topic research, there's a tool for that! Just enter a seed keyword to get dozens of related content ideas and analyze their potential. Discover the most engaging headlines, find popular questions people ask, and perform a content gap analysis. Try out the tool! »
Why Do B2B Marketers Need an Agile CMS?
Why Do B2B Marketers Need an Agile CMS?
What is an agile content management system? What are its key components? And why is an Agile CMS essential for ensuring timely, seamless experiences across channels for B2B businesses? Find out in this article. »
sponsored webinar
Engage Customers & Prospects: The Marketing Power of Live Events
Live events hold vast, untapped potential for creating powerful connections with your customers and prospects. And the power of such brand engagement for driving business value is immense. Now is the time to amp up your live-event strategy. »
What Makes a Brand Best-in-Class on Social Media
What Makes a Brand Best-in-Class on Social Media
Marketers and consumers differ in what they believe makes a brand best-in-class on social media, according to recent research. Check out research from this study. »
Working Webinar Summer Series Launches Tomorrow!
MarketingProfs webinar
Join us tomorrow for the first of our interactive, hands-on (workbook included!) webinars. You'll learn everything you need to know about lead magnets—from 7 must-haves when creating them to how to actually collect leads with them.
RSVP here.
Profs Picks
The online competition for popular content topics is intense. To gain visibility and deliver results, your content must be able to cover a topic in depth—and be well organized, well structured, and well designed. That's why a content hub strategy—establishing you as an authority on a topic—succeeds in this competitive environment. Semrush's Topic Research tool is an ideal starting point for creating effective content for hubs. Simply type in a seed keyword: You can then find relevant topics with good search potential; filter the results based on the topic's popularity, ranking difficulty, and efficiency; and select subtopics to enhance your topic clusters. Try the tool now!
We can all use a little improving of our content and marketing campaigns, right? So how do leading marketing teams drive results with the best content, performance analytics, and streamlined workflows? This 45-minute on-demand webinar will show you how to create high-performing campaigns.
Afoot in the Neighborhood
MarketingProfs community goings-on
We've just added 2 more services to our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage). Branding and Analytics have joined the positioning & messaging, customer experience, and demand generation services. Each is especially designed for marketers who have important work to do but don't have the time or team to ensure success. See how MarketingProfs can help you.
A series of 5 "working webinars" on demand gen will have you learning by doing hands-on work, not just by watching. We kick off on July 15 with the first webinar, on lead magnets. In the weeks to follow, we'll move on to list-building, welcome campaigns, sales campaigns and pipelines, and nurture campaigns. Sign up for each one to learn by doing!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
DigiCert Announces Availability of New Verified Mark Certificates PR Newswire
Indicate Media Launches Content Marketing Division Yahoo Finance
CaliberMind Gains Momentum With New Funds and Analyst Recognition PR Web
Paya and RECUR360 Announce Strategic Partnership to Implement Integrated Payments for B2B Clients The Street
InsightsNow Hires New Vice-President of Research and Insights EIN Presswire
Tango Card Adds Mary Shelley as Chief People Officer PR Newswire
PROS Launches Next-Generation Intelligent SaaS Editions to Drive Harmonized and Interconnected Omnichannel Sales Experiences Yahoo Finance
Upcoming Events
[Webinar] The Marketing Power of Live-Event Engagement
45 minutes | sponsored by Cvent
[Friday Forum] Marketing and Sales Enablement
3 live sessions | sponsored by Demandbase
[Webinar] LinkedIn Ads: Your Key to the Highest-Quality B2B Leads
45 minutes | presented by AJ Wilcox
[Webinar] Three Ways Sales and Marketing Can Drive More Business Together
45 minutes | sponsored by Act-On
[Doubleheader Webinar Event] Video for Inbound & Outbound, Demand Gen & Lead Gen, and More
90 minutes | sponsored by Vidyard
[Online Event] MarketingProfs B2B Forum | Fall 2021
All new insights + a full year of learning with PRO

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