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Thursday, July 15, 2021

📋 Table of Contents

1. Four Marketing Elements Behind the Rise of Dogecoin

2. Be the Lobster on the Cheese Plate: Author Mark Harari on Marketing Smarts

3. Engage Customers & Prospects: The Marketing Power of Live-Events sponsored webinar

4. A 17-Step Process for Creating High-Performing Articles

5. On Day One of B2B Forum... MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Four Marketing Elements Behind the Rise of Dogecoin
Four Marketing Elements Behind the Rise of Dogecoin
Dogecoin was created as a joke in 2013, after two hours of development by an engineer and an entrepreneur. So how can we explain the recent Dogecoin frenzy? From the perspective of marketing, what turned a joke into the fifth-largest cryptocurrency by market cap? Let's take a look. »
Want Traffic-Generating Topic Ideas for Your Content?
If you want to improve your content topic research, there's a tool for that! Just enter a seed keyword to get dozens of related content ideas and analyze their potential. Discover the most engaging headlines, find popular questions people ask, and perform a content gap analysis. Try out the tool! »
Be the Lobster on the Cheese Plate: Author Mark Harari on Marketing Smarts
Be the Lobster on the Cheese Plate: Author Mark Harari on Marketing Smarts
Marketing veteran Mark Harari talks positioning and crisis communication, and he shares tips from his new book, Lobster on a Cheese Plate. Read more and listen in on this fascinating conversation. »
sponsored webinar
Engage Customers & Prospects: The Marketing Power of Live Events
Live events hold vast, untapped potential for creating powerful connections with your customers and prospects. And the power of such brand engagement for driving business value is immense. Now is the time to amp up your live-event strategy. »
A 17-Step Process for Creating High-Performing Articles
A 17-Step Process for Creating High-Performing Articles
How exactly do you create an effective piece of content? A recent infographic from Orbit Media Studios outlines an effective strategy for developing high-performing articles. Check out the infographic. »
On Day One of B2B Forum...
MarketingProfs B2B Forum
Oli Gardner. Pam Didner. Keith Jennings. They are just three of the reasons to join us for Day One of B2B Forum this October.
Check out the full program.
Profs Picks
The online competition for popular content topics is intense. To gain visibility and deliver results, your content must be able to cover a topic in depth—and be well organized, well structured, and well designed. That's why a content hub strategy—establishing you as an authority on a topic—succeeds in this competitive environment. Semrush's Topic Research tool is an ideal starting point for creating effective content for hubs. Simply type in a seed keyword: You can then find relevant topics with good search potential; filter the results based on the topic's popularity, ranking difficulty, and efficiency; and select subtopics to enhance your topic clusters. Try the tool now!
We can all use a little improving of our content and marketing campaigns, right? So how do leading marketing teams drive results with the best content, performance analytics, and streamlined workflows? This 45-minute on-demand webinar will show you how to create high-performing campaigns.
Afoot in the Neighborhood
MarketingProfs community goings-on
We've just added 2 more services to our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage). Branding and Analytics have joined the positioning & messaging, customer experience, and demand generation services. Each is especially designed for marketers who have important work to do but don't have the time or team to ensure success. See how MarketingProfs can help you.
A series of 5 "working webinars" on demand gen will have you learning by doing hands-on work, not just by watching. We kick off on July 15 with the first webinar, on lead magnets. In the weeks to follow, we'll move on to list-building, welcome campaigns, sales campaigns and pipelines, and nurture campaigns. Sign up for each one to learn by doing!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
CallMiner Announces Conversation Analytics Solution for Enterprise and Business Development Sales Teams Business Wire
omniX Labs Raises Seed Funding Round of $2.9 Million Yahoo Finance
Duda Raises $50 Million for Its B2B Website Building Platform MarTech Series
Altitude Marketing Adds Bob Ziltz as Vice-President, Sales Altitude Marketing
Opus 2 Expands Leadership Team, Invests in Future Amid Rapid Growth PR Newswire
MosaicLab Raises $225K for Invoice Processing Platform Konta PYMNTS
Upcoming Events
[Webinar] The Marketing Power of Live-Event Engagement
45 minutes | sponsored by Cvent
[Friday Forum] Marketing and Sales Enablement
3 live sessions | sponsored by Demandbase
[Webinar] LinkedIn Ads: Your Key to the Highest-Quality B2B Leads
45 minutes | presented by AJ Wilcox
[Webinar] Three Ways Sales and Marketing Can Drive More Business Together
45 minutes | sponsored by Act-On
[Doubleheader Webinar Event] Video for Inbound & Outbound, Demand Gen & Lead Gen, and More
90 minutes | sponsored by Vidyard
[Online Event] MarketingProfs B2B Forum | Fall 2021
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