Digital presence is the totality of how you're represented on the Web, from site landing pages and blog posts to social content and online reviews.

So, how can you boost your digital presence?

An infographic (below) from Brafton explores key strategies for expanding and improving your digital presence.

Specifically, the piece provides five key tips that can help businesses and brands of all types.

Check out the infographic:

5 ways to improve your digital presence infographic

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji