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Thursday, July 22, 2021

📋 Table of Contents

1. No Time to Create Content? Turn One Webinar Into Nine Marketing Pieces in Less Than 14 Days... Without Killing Yourself

2. Storytelling in B2B: Bobby Lehew on Marketing Smarts

3. Three Ways Sales and Marketing Can Drive More Business Together sponsored webinar

4. The Power of 'Smarketing' (Marketing and Sales Alignment)

5. Get Your Ticket to the Best B2B Event on the Planet

Scroll down for more, including industry news, community goings-on, and other useful resources.

No Time to Create Content? Turn One Webinar Into Nine Marketing Pieces in Less Than 14 Days... Without Killing Yourself
No Time to Create Content? Turn One Webinar Into Nine Marketing Pieces in Less Than 14 Days... Without Killing Yourself
No time to create new content? Never fear: It's possible to take a single webinar and create nine additional pieces of content from it. Here's how. »
Soon, Email Open Rates Will Be Unreliable. So What Do We Do?
Apple's Mail Privacy Protection will soon make open rates unreliable—and that's scary, because 95% of marketers track open rates. So what else is there track, and how do your email analytics capabilities compare with your peers'? Find out: get the State of Email Analytics report. »
Storytelling in B2B: Bobby Lehew on Marketing Smarts
Storytelling in B2B: Bobby Lehew on Marketing Smarts
MarketingProfs storytelling subject matter expert and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results. Read more and listen in on this fascinating conversation. »
sponsored webinar
Three Ways Sales and Marketing Can Drive More Business Together
Everyone talks about the importance of Sales and Marketing alignment, but it remains elusive in practice. It's time to change that. With some straightforward tactics, you can empower both teams, effectively attribute revenue, and boost your bottom line. »
The Power of 'Smarketing' (Marketing and Sales Alignment)
The Power of 'Smarketing' (Marketing and Sales Alignment)
This infographic from Service Source explores why aligning marketing and sales around a common revenue goal—which they call 'Smarketing'—is so powerful. Check out the infographic. »
Get Your Ticket to the Best B2B Event on the Planet
MarketingProfs B2B Forum
Join us this October 13-14 for two days filled with inspiration and actionable insights. With our signature Watch Party format and post sessions huddles, this is a truly interactive (and fun) experience.
Get your ticket.
Profs Picks
All of us use email for marketing, and 95% of us use open rates as a success metric. But that's about to end. Apple's Mail Privacy Protection will allow Apple Mail users to prevent senders from seeing when and where emails are opened. A lot of our opens come from Apple Mail... so what other metrics should we be tracking? Find out in State of Email Analytics report from Litmus. You'll learn about the metrics other email marketers track—and how they do it. After all, if you want your email campaigns to return the best possible ROI, you need the right performance data and accurate insights. Litmus Email Analytics will help you get both.
Afoot in the Neighborhood
MarketingProfs community goings-on
We've just added 2 more services to our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage). Branding and Analytics have joined the positioning & messaging, customer experience, and demand generation services. Each is specially designed for marketers who have important work to do but don't have the time or team to ensure success. See how MarketingProfs can help you.
A series of 5 "working webinars" on demand gen will have you learning by doing hands-on work, not just by watching. We kicked off on July 15 with the first webinar, on lead magnets. This week, we'll move on to list-building, then in the following weeks to welcome campaigns, sales campaigns and pipelines, and nurture campaigns. Sign up for each one to learn by doing!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Billtrust Launches New Global Partner Program to Accelerate Growth Business Wire
Dwolla Secures $21M to Spearhead the Future of B2B Payments PR Newswire
RAIsonance Joins Microsoft for Startups Program The Street
Red House B2B Marketing Adds to Leadership Team Yahoo Finance
VARStreet Adds Reviews and Ratings Feature to B2B E-Commerce Platform Offerings MarTech Series
Bain Capital PE to Buy B2B Medical Tech Marketplace PartsSource PYMNTS
MineralTree Adds ERP/Fintech Veteran Jim Bork as Chief Sales Officer Yahoo Finance
Upcoming Events
[Webinar] Three Ways Sales and Marketing Can Drive More Business Together
45 minutes | sponsored by Act-On
[Doubleheader Webinar Event] Video for Inbound & Outbound, Demand Gen & Lead Gen, and More
90 minutes | sponsored by Vidyard
[PRO Webinar] Walking the Tightrope: Architecting Teams to Deliver the Talent Side of Transformation
75 minutes | B2B Backstage with Carla Johnson
[Friday Forum] Demand Generation
3 live sessions | sponsored by Adobe
[Webinar] How to Creatively Repurpose Content for Maximum Impact
45 minutes | sponsored by Terminus
[Online Event] MarketingProfs B2B Forum | Fall 2021
All new insights + a full year of learning with PRO

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