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Getting your marketing and sales teams on the same page can have a huge payoff.

In fact, 87% of B2B marketing leaders consider alignment between the teams a key to dynamic business growth.

An infographic from ServiceSource explores why aligning B2B Marketing and Sales around a common revenue goal—which they call "smarketing"—is so powerful.

The piece looks at the key benefits of alignment and also explores how you can encourage effective collaboration.

Check out the infographic:

Smarketing is aligning your B2B sales and marketing teams infographic

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji