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Tuesday, July 5, 2022

📋 Table of Contents

1. Web Accessibility: Is Your Marketing Campaign Reaching Its Maximum Audience?

2. Do Marketers Understand AI-Powered Martech?

3. Crank Up the Summertime Heat on Your ABM Program sponsored webinar

4. The Top Benefits of Hybrid and Remote Work According to CEOs

5. Stand Out With Unique Content MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Web Accessibility: Is Your Marketing Campaign Reaching Its Maximum Audience?
article
Web Accessibility: Is Your Marketing Campaign Reaching Its Maximum Audience?
It's easy to assume everyone has equal access to Internet content. But a lot of design and development practices make that access difficult or impossible for people with disabilities. Here's how you can make your content more accessible—and more useful for everyone. »
Get Multichannel Data-Monitoring in Real-Time
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Get Multichannel Data-Monitoring in Real-Time
So, you want to build reports on how your Facebook Ads, Google Ads, SEO, email campaigns, and remarketing are affecting your sales and leads... but you only have 10 minutes. We've got you covered! Discover the ultimate multichannel data-monitoring tool with a personalized product tour. »
Do Marketers Understand AI-Powered Martech?
research
Do Marketers Understand AI-Powered Martech?
Only 29% of marketers say they have high confidence in their ability to evaluate artificial-intelligence-powered marketing technology, according to recent research Check out the study findings. »
sponsored webinar
Crank Up the Summertime Heat on Your ABM Program
In this webinar, ABM expert Stefanie Neer will show you how she put together a standout ABM program... in less than 2 months! Learn how to create a program from scratch (or just dust off the cobwebs from your current program), gain some quick wins, and take your ABM from zero to hero. »
The Top Benefits of Hybrid and Remote Work According to CEOs
infographic
The Top Benefits of Hybrid and Remote Work According to CEOs
Most CEOs say remote and hybrid work arrangements are better for employee productivity, work-life balance, and mental health, according to a recent survey. Check out the infographic. »
Stand Out With Unique Content
MarketingProfs Master Class
Want to create unique content that your audience won't find anywhere else? Put your content marketing on steroids with Michele Linn's new Master Class, Using Research for Content and Thought Leadership. Join Michele to learn how to create research surveys, promote your insights, and create compelling stories around your data. We'll have Watch Parties that cover Master Class lessons on July 13, 20 and 27! A PRO exclusive.
Join the party!
Profs Picks
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It's no secret: You need a unified source for your marketing analytics. Otherwise you get Facebook, Google, CRM, and SEO all shouting at you in self-absorbed monotone, claiming to influence sales. It's time to be done with hearsay. Using Google Sheets and Public API integrations, Whatagraph makes it easy to import data from any source and get the objective truth. You can also show your clients you care by applying custom branding, logos, colors, and domains. Not an analytics wizard? No problem—Whatagraph have premade templates that make it easy to both build reports and give you an idea of what those reports should show you. Now that's a one-stop shop.
Afoot in the Neighborhood
MarketingProfs community goings-on
From creating a content strategy that gives you a competitive advantage to doubling your LinkedIn ad performance, the 2022 B2B conference program is packed with fresh ideas to help you get results. Check out the full conference agenda now!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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Upcoming Events
JUL
7
[Webinar] Crank Up the Summertime Heat on Your ABM Program
45 minutes | sponsored by Drift
JUL
13
[Master Class Watch Party | Lessons 1–6]
Using Research for Content and Thought Leadership
JUL
14
[Webinar] Your Secret to Weathering Economic Uncertainty
45 minutes | sponsored by BlueOcean
JUL
15
[Friday Forum] Customer Experience
3 live sessions | sponsored by ActiveCampaign
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