MarketingProfs Today

Thursday, July 08, 2021

📋 Table of Contents

1. How SMS Automation Bridges the Gap Between Your Sales Team and Customers and Supports Digital Transformation

2. Four Ways to Make Your Backlink Management More Dynamic sponsored article

3. From Theory to Practice: Marketing and Sales Enablement Friday Forum MarketingProfs event

4. Five Tips for Improving Your Digital Presence

5. B2B Forum Early Adopter Registration Ending Soon MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

How SMS Automation Bridges the Gap Between Your Sales Team and Customers and Supports Digital Transformation
article
How SMS Automation Bridges the Gap Between Your Sales Team and Customers and Supports Digital Transformation
Your buyers incorporate mobile into their everyday work, so it makes sense that your marketing and sales communications should, too. SMS can transform your efficiency—and it's even more effective when combined with automation. »
Four Ways to Make Your Backlink Management More Dynamic
sponsored article
Four Ways to Make Your Backlink Management More Dynamic
Link-building is necessary for SEO, and a dynamic backlink management strategy will elevate your site in the eyes of Google. Here are four ways to make your backlink management dynamic. »
MarketingProfs event
From Theory to Practice: Marketing and Sales Enablement Friday Forum
Marketers and salespeople know the value of "alignment"—in theory, anyway. But how do you take the theory and apply it to your reality—so you can work together to generate more sales? These three highly useful sessions will help you turn alignment theory into marketing and sales success. »
Five Tips for Improving Your Digital Presence
infographic
Five Tips for Improving Your Digital Presence
Digital presence is the totality of how you're represented on the Web, from site landing pages and blog posts to social content and online reviews. So, how can you boost your digital presence? Check out the infographic. »
B2B Forum Early Adopter Registration Ending Soon
MarketingProfs B2B Forum
Haven't purchased your ticket for B2B Forum in the fall yet? Don't miss out on the best price of the year during our Early Adopter period. Your paid ticket includes 2 days of learning and inspiration, plus a yearlong PRO membership!
Register by July 9.
Afoot in the Neighborhood
MarketingProfs community goings-on
We've just added 2 more services to our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage). Branding and Analytics have joined the positioning & messaging, customer experience, and demand generation services. Each is especially designed for marketers who have important work to do but don't have the time or team to ensure success. See how MarketingProfs can help you.
July 13: We kick off a new MarketingProfs Master Class: "How to Build a Standout Brand." To stand out today, you have to start with a powerful brand. But the rules of brand-building have changed. Join Nick Westergaard to learn how to build a brand that gets noticed in today's distracted world.
A series of 5 "working webinars" on demand gen will have you learning by doing hands-on work, not just by watching. We kick off on July 15 with the first webinar, on lead magnets. In the weeks to follow, we'll move on to list-building, welcome campaigns, sales campaigns and pipelines, and nurture campaigns. Sign up for each one to learn by doing!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Tribe Attracts $7.5M From Global Investors as Demand Explodes for Its Community Platform GISuser
Tenovos Secures $8 Million Series A-1 Funding PR Newswire
Uproar PR Expands B2B Division With Vector and HiOperator Yahoo Finance
Paper Gets $100M Worth of Venture-Backed Paper for B2B EdTech TechCrunch
Convoy, Flexport Team on Centralized B2B Supply Chain PYMNTS
Penguin Strategies Acquires Amarok to Better Serve Companies Requiring Advanced Salesforce Services Yahoo Finance
ShippyPro Secures $5M in Series A Funding to Become the Only All-in-One Global Delivery Infrastructure for E-Commerce Companies The Street
New Investors Accelerate DESelect Release on the US Market AIthority
Upcoming Events
JUL
8
[Webinar] How the World's Greatest Brands Do Mass 1-to-1 Marketing
60 minutes | sponsored by Sprinklr
JUL
15
[Webinar] The Marketing Power of Live-Event Engagement
45 minutes | sponsored by Cvent
JUL
16
[Friday Forum] Marketing and Sales Enablement
3 live sessions | sponsored by Demandbase
JUL
20
[Webinar] LinkedIn Ads: Your Key to the Highest-Quality B2B Leads
45 minutes | presented by AJ Wilcox
JUL
22
[Webinar] Three Ways Sales and Marketing Can Drive More Business Together
45 minutes | sponsored by Act-On
JUL
29
[Doubleheader Webinar Event] Video for Inbound & Outbound, Demand Gen & Lead Gen, and More
90 minutes | sponsored by Vidyard
OCT
13-14
[Online Event] MarketingProfs B2B Forum | Fall 2021
All new insights + a full year of learning with PRO
MarketingProfs

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