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Thursday, August 12, 2021

📋 Table of Contents

1. How to Make Sure Your Social Media Strategy Succeeds: Take a Cross-Discipline Approach

2. How to Manage Change (Even in Your Own Career): Meg Kypena on Marketing Smarts

3. Demand Generation Friday Forum: More and Better Leads MarketingProfs event

4. LinkedIn Data: The Changing Marketing Jobs Landscape

5. Get the Whole Team Together MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Make Sure Your Social Media Strategy Succeeds: Take a Cross-Discipline Approach
How to Make Sure Your Social Media Strategy Succeeds: Take a Cross-Discipline Approach
Social media can no longer be the job of only one department or outside agency; integration is the key to success. Read this article to identify the cross-discipline strategy that'll work for you. »
How to Keep Up Your Digital Momentum and Sustain Growth
Digital transformations zoomed ahead in the past year—and we marketers scrambled, relying on quick fixes to keep up. But now it's time to prep for longer-term digital success. These new resources will help you figure out how to build on your momentum and sustain growth. See how. »
How to Manage Change (Even in Your Own Career): Meg Kypena on Marketing Smarts
How to Manage Change (Even in Your Own Career): Meg Kypena on Marketing Smarts
Veteran marketing communications strategist Meg Kypena identifies the skills every marketer needs and shares tips for change management and career development on the Marketing Smarts podcast. Read more and listen in on this fascinating conversation. »
MarketingProfs event
Demand Generation Friday Forum: More and Better Leads
You try to improve the quality and quantity of leads for your sales team. But there are more channels, platforms, and content formats than ever before, and it seems harder and harder to plan and test campaigns and to truly connect with customers and prospects. It's time to up your demand-gen game. »
LinkedIn Data: The Changing Marketing Jobs Landscape
LinkedIn Data: The Changing Marketing Jobs Landscape
LinkedIn recorded a 63% jump in the number of marketing jobs posted on the platform in the first half of 2021, according to research from the social network. Check out the infographic. »
Get the Whole Team Together
MarketingProfs B2B Forum
Build your team's spirit and smarts by bringing them to this October's B2B Forum online. Each team member will also get a PRO membership for one full year so they have the resources they need to succeed even after the conference ends. But don't delay, register now to save $75 per person (teams of 3+).
Register Your Team
Profs Picks
Our jobs as marketers have been really hectic over the past year or so. The marketing world we knew quickly became more digital. So we reacted and pivoted and put out fires. But in order to sustain and maintain our momentum, things now have to change. What, exactly? This hub from Sitecore will give you access to resources that will help your organization move beyond a mindset of making quick fixes and start setting long-term strategic goals. This guide, based on primary research, will help you understand what happened and what needs to happen still. This infographic will give you a quick picture of global digital transformation. And these reports will explain how the pandemic affected daily responsibilities and encouraged innovation among marketers. Check them all out.
Afoot in the Neighborhood
MarketingProfs community goings-on
A series of 5 "working webinars" on demand gen will have you learning by doing hands-on work, not just by watching. We kicked off with lead magnets, then moved on to list-building, then welcome campaigns and sales campaigns and pipelines. We'll conclude the series with nurture campaigns. Sign up for each one to learn by doing!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
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Upcoming Events
[Webinar] Optimizing Your Site: How to Write for Google and the Reader
45 minutes | sponsored by Sitefinity
[Friday Forum] Demand Generation
3 live sessions | sponsored by Adobe
[Webinar] How to Creatively Repurpose Content for Maximum Impact
45 minutes | sponsored by Terminus
[Webinar] 10 Benchmarks to Transform Your Webinar Programs
60 minutes | sponsored by ON24
[Webinar] Inclusion in Marketing: Boosting Your Bottom Line While Doing Good
75 minutes | roundtable discussion
[Online Event] MarketingProfs B2B Forum | Fall 2021
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