Google's algorithm and other search algorithms are highly focused on search intent, making understanding it key for effective SEO.

So, what exactly is search intent and how can you determine it?

An infographic (below) from Grazitti Interactive provides an overview of the topic.

The piece looks at the prerequisites for determining intent, the four forms of search intent, and strategies for optimizing content for intent.

Check out the infographic:

search intent infographic 

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji