Google's algorithm and other search algorithms are highly focused on search intent, making understanding it key for effective SEO.
So, what exactly is search intent and how can you determine it?
An infographic (below) from Grazitti Interactive provides an overview of the topic.
The piece looks at the prerequisites for determining intent, the four forms of search intent, and strategies for optimizing content for intent.
Check out the infographic:
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What Is Search Intent? [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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