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Tuesday, August 30, 2022

📋 Table of Contents

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1. Why You Need a Branded Podcast (And How to Create and Brand Yours)

2. The 30 Brands B2B Professionals Trust Most

3. Performance Marketing: How to Do More With What You Already Have sponsored webinar

4. Five Trends Fueling the Rise of Visual, Data-Driven Storytelling

5. Get a Sneak Peek Into October's Presentations MarketingProfs podcast

Scroll down for more, including industry news, community goings-on, and other useful resources.

Why You Need a Branded Podcast (And How to Create and Brand Yours)
Why You Need a Branded Podcast (And How to Create and Brand Yours)
Podcasts are everywhere. Chances are your audience members subscribe to several. And their content—especially that of a branded podcast—is conducive to spreading brand awareness. »
Step Up Your Email Game, From Subject Line To CTA
Are you the best email marketer you can be? When attracting leads, everything from responsive design to accessibility can make a difference. Get the ultimate guide on creating kick-ass emails that convert. »
The 30 Brands B2B Professionals Trust Most
The 30 Brands B2B Professionals Trust Most
Apple, Adobe, and Microsoft are the brands most trusted by B2B professionals, according to recent research. Check out the study findings. »
sponsored webinar
Performance Marketing: How to Do More With What You Already Have
Nana said it best: "Make do and mend." In this webinar, learn how to make the most of what you have. Use a humble budget to drive revenue numbers worth bragging about, and keep ROI high even when your resources are low. »
Five Trends Fueling the Rise of Visual, Data-Driven Storytelling
Five Trends Fueling the Rise of Visual, Data-Driven Storytelling
This infographic explores why visual, data-driven storytelling has been on the rise and why it'll become even more popular in the future. Check out the infographic. »
Get a Sneak Peek Into October's Presentations
MarketingProfs podcast
Get actionable insights and strategies from B2B marketing experts on the MarketingProfs Marketing Smarts Podcast! Every week, George B. Thomas hosts top-notch marketing professionals sharing what works. Last week featured B2B Forum presenter Pam Didner shedding light on the customer journey. Thursday's episode features B2B Forum presenter Jay Schwedelson talking email tactics, strategies, and metrics. New episodes of the Marketing Smarts Podcast drop every week!
Listen and learn
Profs Picks
It's not often that a 40-year-old technology can still be touted as relevant, let alone effective. But email marketing remains one of the most effective marketing channels: When done well, its ROI averages 3,600%. Still, email inboxes are more crowded than ever. As a marketer, how can you stand out against all the noise? You have to use winning tactics on everything, from vital aspects such as your subject line and CTAs to often-glossed-over aspects such as accessibility. To learn tips and tricks on how you can create beautiful emails and smash your goals, check out Knak's Definitive Guide to Kick-Ass Emails. You'll have customers whistling at the sight of your sender name. And if you want to see how you stack up against other marketing teams, Knak's email benchmark report has you covered.
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, Facebook, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
Did You Miss Us?
Recent MarketingProfs content
Seven Self-Sabotaging Mistakes in B2B Cold-Calling That Might Be Tanking Your Sales »
B2B Digital Marketing Trends: Top Channels and Tactics for 2022 »
Seven Tips for Writing Content Effectively [Infographic] »
Seven Strategies for Creating Kick-Ass Emails That Stand Out »
How B2B Marketers Can Leverage Voice of Customer for Business Growth: Nate Brown on Marketing Smarts [Podcast] »
How to Make a Company-Story Video That Helps Your Business Shine »
News You Can Use
Updates from around the industry
Fuel Cycle Earns #7 Technology Provider and #25 Most Innovative Supplier in 2022 GRIT Report MarTech Series
RollWorks Strengthens Its Prowess in B2B Advertising Performance PR Newswire
Goldcast Closes $28M Series A, Continues Expanding to Empower B2B Marketers to Turn Events Into Revenue MarTech Series
Teradata Takes On Snowflake and Databricks With Cloud-Native Platform VentureBeat
Cordial Cultivates Momentous Year PR Newswire
Beepo Enables Secure, Decentralized B2B Payments, Messaging PYMNTS
Upcoming Events
[Webinar] Performance Marketing: How to Do More With What You Already Have
45 minutes | sponsored by Drift
[Webinar] How to Optimize Digital Experiences for Better Sales Conversion
60 minutes | sponsored by ON24
[Friday Forum] Metrics and Measurement
3 live sessions | sponsored by Cvent

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