In a world of limited resources, slicing and dicing budgets and resources has become the new norm. But a lack of resources doesn't mean your lead and revenue goals are doomed; it only means that it's more important than ever to make sure you're making the most of what you have... AND that you're investing in ROI-driving activities.
Join Drift's Caitlin Seele and Monique Lemieux to learn:
- How to identify where your ROI is and how to measure progress
- How to collaborate within your marketing organization to make the most of the resources you have
- Which high-ROI marketing plays you can run this quarter and how to turn the insights you learn into programs that bring more revenue
THIS SPONSORED WEBINAR FEATURES:
Monique Lemieux is Head of Marketing Ops at Drift, where she owns the strategy, alignment, and performance of marketing operations to help the marketing organization grow revenue through operational efficiency and data-driven insights.
Caitlin Seele has built and led marketing teams at high-growth B2B companies for 9+ years. She's the head of digital marketing at Drift, where she leads digital strategy and channel performance.
- Date: September 8, 2022
- Length: 45 minutes
- Presenter: Monique Lemieux, Caitlin Seele
- Sponsor: Drift
- Topic: Marketing Management, Marketing Strategy, Measurement & Analytics
- Price: $0