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Wednesday, August 31, 2022

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1. Email Newsletters: Nine New Best-Practices

2. A Beginner's Guide to How Google Ads Work

3. Performance Marketing: How to Do More With What You Already Have sponsored webinar

4. The Content That Marketers Want From Social Media Creators

5. Final Day to Save on B2B Forum in Boston! MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Email Newsletters: Nine New Best-Practices
Email Newsletters: Nine New Best-Practices
The email newsletter will never die! But it will continue to undergo changes every now and then. Here are nine of today's best-practices that will get your newsletter read. »
Step Up Your Email Game, From Subject Line to CTA
Step Up Your Email Game, From Subject Line to CTA
Are you the best email marketer you can be? When attracting leads, everything from responsive design to accessibility can make a difference. Get the ultimate guide on creating kick-ass emails that convert. »
A Beginner's Guide to How Google Ads Work
A Beginner's Guide to How Google Ads Work
When basic SEO feels like crawling up the flat surface of a rock, Google Ads can give your marketing a lift. Here are the basic types and some best-practices. »
sponsored webinar
Performance Marketing: How to Do More With What You Already Have
Nana said it best: "Make do and mend." In this webinar, learn how to make the most of what you have. Use a humble budget to drive revenue numbers worth bragging about, and keep ROI high even when your resources are low. »
The Content That Marketers Want From Social Media Creators
The Content That Marketers Want From Social Media Creators
Which content formats and content types are brands asking social media creators/influencers to partner on most often? To find out, Sprout Social conducted a survey in May 2022 among 516 US marketers. Check out the study findings. »
Final Day to Save on B2B Forum in Boston!
MarketingProfs B2B Forum
This is it—the final day to get sizzling summer prices on the best, most actionable event for B2B marketers. Register for #mpb2b by 11:59pm ET to save up to $400 on your ticket. Plus, use code COUNTDOWN to save an additional 20%.
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Profs Picks
It's not often that a 40-year-old technology can still be touted as relevant, let alone effective. But email marketing remains one of the most effective marketing channels: When done well, its ROI averages 3,600%. Still, email inboxes are more crowded than ever. As a marketer, how can you stand out against all the noise? You have to use winning tactics on everything, from vital aspects such as your subject line and CTAs to often-glossed-over aspects such as accessibility. To learn tips and tricks on how you can create beautiful emails and smash your goals, check out Knak's Definitive Guide to Kick-Ass Emails. You'll have customers whistling at the sight of your sender name. And if you want to see how you stack up against other marketing teams, Knak's email benchmark report has you covered.
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
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News You Can Use
Updates from around the industry
B2B Tech Veterans Launch Go-To-Market Analyst Firm GTM Partners Yahoo Finance
Lob Makes Direct Mail Carbon Neutral for All Customers Across Entire Lifecycle MarTech Series
TeamSupport Partners With Perseus Group to Strengthen Customer Support Experiences PR Newswire
Emplifi Social Commerce Cloud Is Integrated With Oracle Commerce MarTech Series
Ceros Recognizes Exceptional Designers With 2022 Inspired Content Awards PR Newswire
Cleo Hosts Annual Conference to Help Organizations Rethink How to Overcome Supply Chain and Business Uncertainty Business Wire
B2B Retail Commerce Platform Soptle Raises Funds Led by Soonicorn LLP The Economic Times
Upcoming Events
[Webinar] Performance Marketing: How to Do More With What You Already Have
45 minutes | sponsored by Drift
[Webinar] How to Optimize Digital Experiences for Better Sales Conversion
60 minutes | sponsored by ON24
[Friday Forum] Metrics and Measurement
3 live sessions | sponsored by Cvent

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