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Wednesday, September 01, 2021

📋 Table of Contents

1. The Target CPA Hype Is Real: A Checklist for Marketers

2. How to Create a Corporate Video Brief: Use This Easy Template

3. Your Digital Marketing Can Produce Measurable Results: Lessons From Revenue Rock Stars sponsored

4. How the Pandemic Has Made It Harder to Close B2B Deals

5. Optimize Connectivity Between Your Content and Customers sponsored webinar

6. Combine Psychology With Demand Gen Strategy for Real Success MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Target CPA Hype Is Real: A Checklist for Marketers
article
The Target CPA Hype Is Real: A Checklist for Marketers
Companies are buzzing about the incredible potential of Google's Target CPA tool, which pairs machine-learning and AI to deliver cutting-edge insights and results. But first make sure it fits your needs. »
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Case Study: How Data Integration Made a Successful Pivot Possible During COVID-19
Tech-enabled analytics consultancy AnalytixLive was hit hard by COVID-19 lockdowns. It provided services for live entertainment organizations, but live entertainment was shifting to streaming and social media. See how the company resolved the data challenges of its clients and refocused its own business by using a marketing analytics platform. Read the case study. »
How to Create a Corporate Video Brief: Use This Easy Template
article
How to Create a Corporate Video Brief: Use This Easy Template
The effectiveness of video marketing is well documented, but how do you get to creating video assets in the first place? The first step is a corporate video brief. »
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Your Digital Marketing Can Produce Measurable Results: Lessons From Revenue Rock Stars
As a digital marketer, you're expected to have a positive impact on company revenue. But how? How do you ensure measurable results? Ann Handley, Seth Godin, Jay Baer, and a score of other bright minds have some brilliant—and practical—ideas in this webinar series. »
How the Pandemic Has Made It Harder to Close B2B Deals
research
How the Pandemic Has Made It Harder to Close B2B Deals
Many B2B sellers say the COVID-19 pandemic has made it more difficult to close deals because buyers have put decisions on hold and/or reprioritized, according to recent research. Check out the study findings. »
sponsored webinar
Optimize Connectivity Between Your Content and Customers
You may have the best content on the planet, but if it's not easily discovered or accessible, it doesn't matter how good it is—no one will see it! In this webinar, learn how to efficiently coordinate and automate steps in your content supply chain to get your content to where it needs to be. »
Combine Psychology With Demand Gen Strategy for Real Success
MarketingProfs Master Class
Join Kenda Macdonald this September for a brand-new Master Class on the psychology of demand gen. You'll get hands-on instruction, backed up by science, on how to create demand gen campaigns that get your customers to act.
Reserve your seat!
Profs Picks
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Is your data all over the place? Tired of manually assembling data from different sources into spreadsheets? If you're like most marketers, the answer to both questions is an unfortunate "yes." That's why you need a single source of truth for data, and you need to eliminate manual reporting by automating data integration from various sources—allowing you to use predictive insights to optimize future campaigns. You can be smart with your data. Book a demo now with Adverity to see how. No prerecorded presentation, no hard sell. Just an honest chat about your marketing analytics needs.
Afoot in the Neighborhood
MarketingProfs community goings-on
A new Master Class approaches! Join Kenda Macdonald on September 14 for new insights on demand gen. You'll learn how to combine marketing automation, buyer psychology, and content marketing to improve your demand gen programs.
Summer may be over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Jabmo Adds Google Integration to Create a Fully Omnichannel ABM Platform AIthority
GatherContent Adds Integrations to Help Streamline Martech Stacks PR Newswire
SaaS Startup Factors.AI Raises $2M in Seed Funding PYMNTS
Showpad Video: A New Product Feature to Meet the Demands of Modern Selling PR Newswire
Duraflame Fires Up Growth by Migrating to Cleo Integration Cloud Business Wire
6sense Acquires Fortella, the AI-Driven Solution for B2B Marketers to Plan, Measure, and Forecast Pipeline MarTech Series
Tequity's SaaS Client Greenius Online Training Acquired by LMN Yahoo Finance
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