The report was based on data from a survey of more than 400 B2B sales professionals (practitioners, managers, and executives) from around the world.
Some 46% of respondents say it has been more difficult to close deals since the pandemic began because B2B buyers have put buying decisions on hold, and 43% say it has been more difficult because buyers have reprioritized.
More B2B sellers say they are facing some common sales challenges since the pandemic began, such as the inability to access content, difficulty gauging engagement on calls, a lack of training to succeed with remote selling, and not having access to necessary technology.
More B2B sellers also say they're facing common sales enablement challenges since the pandemic began, such as maintaining effective cross-functional collaboration and struggling with onboarding.
About the research: The report was based on data from a survey of more than 400 B2B sales professionals (practitioners, managers, and executives) from around the world.
Continue reading "How the Pandemic Has Made It Harder to Close B2B Deals" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Demand Generation:
- The Top Tactics for Generating High-Quality B2B Leads
- How to Take a Demand-Generation-Driven Approach to Content Marketing
- The Top Benefits of a Data-Driven B2B Demand Gen Strategy
- B2B Marketers' Biggest Demand Generation Challenges
- Company Profits Squeezed? Here's How B2Bs Can Justify Raising Prices
- How to Generate Leads: A (Mostly) Complete Guide for Marketers [Infographic]