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Thursday, September 1, 2022

📋 Table of Contents

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1. Web 3.0, Blockchain, and the Metaverse: Opportunities for B2B Marketing

2. New B2B Email Marketing Techniques That Work Right Now

3. Performance Marketing: How to Do More With What You Already Have sponsored webinar

4. A 7-Step Inbound Marketing Lead Gen Strategy

5. Book Your One-on-One Consultation MarketingProfs Office Hours With the Experts

Scroll down for more, including industry news, community goings-on, and other useful resources.

Web 3.0, Blockchain, and the Metaverse: Opportunities for B2B Marketing
article
Web 3.0, Blockchain, and the Metaverse: Opportunities for B2B Marketing
Once their novelty wears off, do metaverse, blockchain, and Web 3.0 technologies have practical uses in the B2B space? This article explores a few possibilities. »
Step Up Your Email Game, From Subject Line to CTA
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Step Up Your Email Game, From Subject Line to CTA
Are you the best email marketer you can be? When attracting leads, everything from responsive design to accessibility can make a difference. Get the ultimate guide on creating kick-ass emails that convert. »
New B2B Email Marketing Techniques That Work Right Now
podcast
New B2B Email Marketing Techniques That Work Right Now
Jay Schwedelson, founder of SubjectLine.com, chats about B2B email marketing tactics that are working right now. He shares what keeps him up at night, what email hurdles you should watch out for, what email myths need to be busted, and more. Read more and listen in. »
sponsored webinar
Performance Marketing: How to Do More With What You Already Have
Nana said it best: "Make do and mend." In this webinar, learn how to make the most of what you have. Use a humble budget to drive revenue numbers worth bragging about, and keep ROI high even when your resources are low. »
A 7-Step Inbound Marketing Lead Gen Strategy
infographic
A 7-Step Inbound Marketing Lead Gen Strategy
This infographic outlines a seven-step inbound marketing lead generation strategy that goes all the way from planning to conversion. Check out the infographic. »
Book Your One-on-One Consultation
MarketingProfs Office Hours With the Experts
Want to talk through your marketing challenges and gain clarity on your next moves? Don't drop hundreds of dollars on an outside consultant—book a private 20-minute call with one of our trusted experts: Andy Crestodina (SEO), Kenda Macdonald (Demand Generation), Allen Weiss (Strategy and Positioning), Sydni Craig-Hart (Inclusive Marketing), Zontee Hou (Social Media), or Michele Linn (Content Marketing). We'll record your Zoom call and send you the recording to watch any time. Consultation spots are limited, so book your call now! A PRO Exclusive.
Check availability and schedule now
Profs Picks
sponsored
It's not often that a 40-year-old technology can still be touted as relevant, let alone effective. But email marketing remains one of the most effective marketing channels: When done well, its ROI averages 3,600%. Still, email inboxes are more crowded than ever. As a marketer, how can you stand out against all the noise? You have to use winning tactics on everything, from vital aspects such as your subject line and CTAs to often-glossed-over aspects such as accessibility. To learn tips and tricks on how you can create beautiful emails and smash your goals, check out Knak's Definitive Guide to Kick-Ass Emails. You'll have customers whistling at the sight of your sender name. And if you want to see how you stack up against other marketing teams, Knak's email benchmark report has you covered.
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
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News You Can Use
Updates from around the industry
commercetools' Composable Commerce for B2B Powers New Opportunities for Revenue Growth and Flexibility Yahoo Finance
Conversica Continues Partner Ecosystem Momentum With New Exec From Salesforce PR Newswire
Topi Raises $45M to Power Hardware Subscriptions for B2B Merchants TechCrunch
Uberall Unveils Platform Enhancements Helping Businesses Listen and Respond to Customers Faster and Easier PRWeb
RollWorks Expands Agency Partner Program, Adding More Than 50 Agency Partners Since Launch PR Newswire
DocSales Raises $180K to Empower Sales Reps With Automated Selling Tools EIN News
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