MarketingProfs Today
Together with online visibility management platform

Tuesday, September 13, 2022

📋 Table of Contents

Reason #12 to Register for B2B Forum, #MPB2B:
The food is first-rate. (We love good food. You?)

Entering Code COUNTDOWN during registration saves you 20%! Join us HERE.


1. Webinar Invitations: Examples and Best-Practices

2. How to Budget for Your Brand Strategy in 2023 sponsored article

3. The State of Advertising Media Talent in 2022

4. How Do You Measure Up? MarketingProfs Friday Forum

5. Four Ways to Improve Brand Loyalty

6. A Two-Hour Webinar... and They Walked Away? sponsored webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

Webinar Invitations: Examples and Best-Practices
Webinar Invitations: Examples and Best-Practices
We've all been there: You send out a million party invitations, and nobody shows up. Ouch. To ensure that doesn't happen with your company webinars, use these invitation tips. »
Create Effective Content Hubs With Topic Research
Looking to improve your topic cluster strategy? Semrush's Topic Research tool is for you. Enter a seed keyword to get dozens of related content ideas and analyze their potential. Discover the most engaging headlines, find the popular questions people ask, and perform a content gap analysis. Try it out now! »
How to Budget for Your Brand Strategy in 2023
sponsored article
How to Budget for Your Brand Strategy in 2023
It's that time of year again... to sort out your budget for the upcoming year. But how do you fit brand strategy into an already crowded budget slate? This article will get you there in three steps. »
The State of Advertising Media Talent in 2022
The State of Advertising Media Talent in 2022
Churn is the biggest concern both advertisers and agencies have regarding their media talent, according to recent research. Check out the study findings. »
MarketingProfs Friday Forum
How Do You Measure Up?
Getting a handle on analytics can feel complicated and frustrating—we know! But the ability to measure the impact of marketing efforts is a vital skill in the smart marketer's arsenal. Don't miss THREE presentations on the power of metrics: avoiding measurement failures, total event ROI, and attribution done right. »
Four Ways to Improve Brand Loyalty
Four Ways to Improve Brand Loyalty
This infographic explores four approaches for building brand loyalty: providing exceptional customer service, building a community, highlighting your brand's best attributes, and offering loyalty programs. Check out the infographic. »
A Two-Hour Webinar... and They Walked Away?
sponsored webinar
Webinars and virtual meetings are a driving force in B2B today. But a lackluster digital experience can scare away even the best prospect. So we've teamed up with ON24 to bring you How to Optimize Digital Experiences for Better Sales Conversion. Join us for this FREE training on Thursday, Sept 15 at 2pm ET. You'll discover how to make your digital experiences more engaging and more profitable.
Optimize your webinars
Profs Picks
Online competition is intense. Popular topics are often crowded with brands that have invested in content strategy for years. To gain visibility, your content has to be well-organized, well-structured, and designed to cover the topic in depth. A content hub strategy is the key to success in such an environment. It lets you establish authority on a subject, sending signals to search engines and creating a better user experience. Semrush's Topic Research tool is an ideal place to start creating effective content hubs. By simply typing in a seed keyword, you can find relevant topics with good search potential; filter the results based on the topic’s popularity, ranking difficulty, and efficiency; and select subtopics to enhance your topic clusters. Check it out now!
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
Did You Miss Us?
Recent MarketingProfs content
B2B Content Amplification Trends: Top Channels and Content Types »
The Biggest Milestones in B2B Social Media History [Infographic] »
Web 3.0, Blockchain, and the Metaverse: Opportunities for B2B Marketing »
New B2B Email Marketing Techniques That Work Right Now: Jay Schwedelson on Marketing Smarts [Podcast] »
A 7-Step Inbound Marketing Lead Gen Strategy [Infographic] »
How to Increase Leads: Effective Entry Points for Lead Magnet Signups »
News You Can Use
Updates from around the industry
HubSpot Addresses the Crisis of Disconnection With Platform-Wide Enhancements Announced at INBOUND 2022 MarTech Series
Logica Research Adds New Senior Research Manager to Team EIN News
Metadata Acquires Reactful to Help B2B Marketers Convert Existing Site Traffic to Revenue MarTech Series
Beaconstac Celebrates 20,000 Customer Milestone PR Newswire
RevSure.AI Launches Sales Pipeline Readiness Solution to Help B2Bs Achieve Predictable Revenue Growth Amidst Economic Downturn Yahoo Finance
B2B Platform Xpeer Introduces AI-Powered Tools PYMNTS
Folloze Appoints Chief Marketing Officer to Help Lead the B2B Buyer Experience Transformation MarTech Series
Upcoming Events
[Webinar] How to Optimize Digital Experiences for Better Sales Conversion
60 minutes | sponsored by ON24
[Friday Forum] Metrics and Measurement
3 live sessions | sponsored by Cvent
[Webinar] Lead Scoring Best-Practices That Lead to Better Alignment and More Sales
45 minutes | sponsored by Adobe Marketo Engage
[Webinar] How to Create a Sales Enablement Process That CONVERTS
60 minutes with Kenda Macdonald

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.