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Thursday, September 02, 2021

📋 Table of Contents

1. The Marketing Service Chain: How to Improve Customer Experience and Strengthen Your Brand

2. Nearly Painless Change Management: Katie Robbert of Trust Insights on Marketing Smarts

3. Your Digital Marketing Can Produce Measurable Results: Lessons From Revenue Rock Stars sponsored

4. How to Find a Life-Changing Mentor

5. Optimize Connectivity Between Your Content and Customers sponsored webinar

6. Get Up to Speed on Strategy, Demand Gen, and Storytelling MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Marketing Service Chain: How to Improve Customer Experience and Strengthen Your Brand
article
The Marketing Service Chain: How to Improve Customer Experience and Strengthen Your Brand
Communication between and within company departments is just as important to the customer experience as external communication is. You can improve that communication and build synergy by examining and improving your Marketing Service Chain. Here's how. »
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Case Study: How Data Integration Made a Successful Pivot Possible During COVID-19
Tech-enabled analytics consultancy AnalytixLive was hit hard by COVID-19 lockdowns. It provided services for live entertainment organizations, but live entertainment was shifting to streaming and social media. See how the company resolved the data challenges of its clients and refocused its own business by using a marketing analytics platform. Read the case study. »
Nearly Painless Change Management: Katie Robbert of Trust Insights on Marketing Smarts
podcast
Nearly Painless Change Management: Katie Robbert of Trust Insights on Marketing Smarts
MarketingProfs Trust Insights CEO Katie Robbert explains a simple, repeatable process for making organizational change as painless as possible. Read more and listen in on this fascinating conversation. »
sponsored
Your Digital Marketing Can Produce Measurable Results: Lessons From Revenue Rock Stars
As a digital marketer, you're expected to have a positive impact on company revenue. But how? How do you ensure measurable results? Ann Handley, Seth Godin, Jay Baer, and a score of other bright minds have some brilliant—and practical—ideas in this webinar series. »
How to Find a Life-Changing Mentor
infographic
How to Find a Life-Changing Mentor
This infographic explores seven places where you can find a great mentor and looks at four common mentoring styles, so that you can figure out the right fit for you. Check out the infographic. »
sponsored webinar
Optimize Connectivity Between Your Content and Customers
You may have the best content on the planet, but if it's not easily discovered or accessible, it doesn't matter how good it is—no one will see it! In this webinar, learn how to efficiently coordinate and automate steps in your content supply chain to get your content to where it needs to be. »
Get Up to Speed on Strategy, Demand Gen, and Storytelling
MarketingProfs B2B Forum
Add one of our intensive half-day workshops (or all three!) to your B2B Forum conference ticket to sharpen your strategy, demand gen, and storytelling skills.
Learn more
Profs Picks
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Is your data all over the place? Tired of manually assembling data from different sources into spreadsheets? If you're like most marketers, the answer to both questions is an unfortunate "yes." That's why you need a single source of truth for data, and you need to eliminate manual reporting by automating data integration from various sources—allowing you to use predictive insights to optimize future campaigns. You can be smart with your data. Book a demo now with Adverity to see how. No prerecorded presentation, no hard sell. Just an honest chat about your marketing analytics needs.
Afoot in the Neighborhood
MarketingProfs community goings-on
A new Master Class approaches! Join Kenda Macdonald on September 14 for new insights on demand gen. You'll learn how to combine marketing automation, buyer psychology, and content marketing to improve your demand gen programs.
Summer may be over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Drift Announces Strategic Investment From Vista Equity Partners The Street
Rev’s AI-Powered Tech Reinvents Prospecting to Help Sales and Marketing Teams Close the First Mile of Sales Yahoo Finance
3PL Central Acquires Scout Software, Adding Private WMS to Its Fulfillment Suite PR Newswire
Olsam Raises $165M to Buy Up and Scale Consumer and B2B Amazon Marketplace Sellers TechCrunch
InnovateMR's Lisa Wilding-Brown Appointed to Chief Executive Officer PR Newswire
LINKS Analytics Announces Launch of ClearD3 Data-Driven Pricing Platform Business Wire
Crownpeak and Webscale Sign Strategic Partnership PR Newswire
Upcoming Events
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[Webinar] How to Engage Your Marketing Audience With Hollywood Techniques
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[Webinar] Optimize Connectivity Between Your Content and Customers
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[Friday Forum] Email Marketing
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[Online Event] MarketingProfs B2B Forum | Fall 2021
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