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Wednesday, September 08, 2021

📋 Table of Contents

1. How to Build an Effective B2B Customer Retention Plan

2. How to Survey Attendees to Improve Your Virtual Event Strategy [Sample Questions and Metrics]

3. Email Marketing Friday Forum MarketingProfs event

4. Four Reasons the CMO-CIO Relationship (Really) Matters

5. What's the Secret to Demand Gen Success? MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Build an Effective B2B Customer Retention Plan
How to Build an Effective B2B Customer Retention Plan
Every business suffers from a certain degree of customer churn, but if you use the right tactics to retain customers, you can reduce churn. Start by creating an effective customer retention plan. »
Why B2B Marketers Are Turning on Connected TV Ads
By combining the impact of television ads with the precision targeting and measurement of a digital channel, CTV is claiming more budget from B2B marketers than ever before. Discover how so many B2B marketers like you are driving measurable results with CTV ads. »
How to Survey Attendees to Improve Your Virtual Event Strategy [Sample Questions and Metrics]
How to Survey Attendees to Improve Your Virtual Event Strategy [Sample Questions and Metrics]
Engagement is a significant problem for marketers and planners who organize virtual events. What makes your attendees tick? How can you improve engagement? By surveying attendees. Here's the when and how, including sample survey questions. »
MarketingProfs event
Email Marketing Friday Forum
Email marketing remains the workhorse of modern marketing—particularly in this time of ongoing remote work. But between new privacy rules and other industry shifts, it can be harder than ever to connect with your audience in a meaningful way. It's time for a new strategy. »
Four Reasons the CMO-CIO Relationship (Really) Matters
Four Reasons the CMO-CIO Relationship (Really) Matters
Having a very effective relationship between senior marketers and senior IT leaders is tied to a number of better martech outcomes, according to recent research. Check out the study findings. »
What's the Secret to Demand Gen Success?
MarketingProfs Master Class
Join Kenda Macdonald this September for a brand-new Master Class on the psychology of demand gen. You'll get hands-on instruction, backed up by science, on how to create demand gen campaigns that get your customers to act.
Reserve your seat
Profs Picks
You might be intrigued by the B2B possibilities of Connected TV advertising... but isn't TV complicated? How would it even work for B2B marketing? Would it be at all useful for your purposes? Short answer: Yes. The process, because of CTV's digital nature, is like launching a campaign on social media. You can target using your first-party data or email lists, or third-party audience data—based on job title, tradeshow attendance, industry, etc. You drive measurable site traffic and conversions with your campaign. And CTV measurement capabilities are on par with other performance-focused digital channels, including tracking ad views and actions taken—such as form-fills. Discover what you can do with Connected TV.
Afoot in the Neighborhood
MarketingProfs community goings-on
A new Master Class approaches! Join Kenda Macdonald on September 14 for new insights on demand gen. You'll learn how to combine marketing automation, buyer psychology, and content marketing to improve your demand gen programs.
Summer may be almost over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Marketing ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Novi Raises $10.3M for Its B2B Marketplace of Sustainable Suppliers Forbes
PathFactory and 6sense Bolster Intent Data With Content Intelligence Yahoo Finance
Laiye, KPMG China Collaborate on Intelligent Automation PYMNTS
Flipspaces Raises $2M in Pre-Series-B Round Mint
Capillary Technologies Ramps Up Loyalty Game With Acquisition of Persuade MarTech Series
Chargezoom Announces Partnership With PaymentCloud PR Newswire
VEON Ventures Increases Investment in ShopUp The Street
Upcoming Events
[Webinar] How to Engage Your Marketing Audience With Hollywood Techniques
60 minutes | sponsored by Vyond
[Webinar] Optimize Connectivity Between Your Content and Customers
60 minutes | sponsored by Widen
[Friday Forum] Email Marketing
3 live sessions | sponsored by Litmus
[Online Event] MarketingProfs B2B Forum | Fall 2021
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