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Having a very effective relationship between senior marketers and senior IT leaders is tied to a number of better martech outcomes, according to recent research from the CMO Council and KPMG.

The report was based on data from a survey of over 200 North American CMOs and other marketing leaders across 12 industries.

The researchers found that senior marketers who have a very effective relationship with IT leaders such as CIOs at their firm report four key benefits:

  1. Better strategic martech planning
  2. Greater martech innovation
  3. More data-driven martech decisions
  4. Better martech alignment between Marketing and IT

Check out the infographic (below) to see an in-depth look at the findings.

CMO-CIO relationship infographic

About the research: The report was based on data from a survey of over 200 North American CMOs and other marketing leaders across 12 industries.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


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