Some 78% of respondents say a benefit of being a content entrepreneur is independence, 73% say a benefit is the ability to pursue a passion, and 69% say a benefit is flexible work hours.
Some 41% of full-time content entrepreneurs say their work is supporting at least one person, compared with 6% of content entrepreneurs who do it as a side gig.
Respondents say it takes 26 months, on average, to grow a content entrepreneurship business to the point that revenue can support one person.
The median amount full-time content entrepreneurs say they've invested in their business is $10,000.
The median gross revenue for full-time content entrepreneurs is $50,000, with that number rising to $125,000 for content entrepreneurs with seven or more years of experience.
About the research: The report was based on data from a survey of more than 1,400 people who earn income from creating content like social media posts, podcasts, and online courses.
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