📋 Table of Contents

Saturday, January 15, 2022

📋 Table of Contents

1. Convert Prospects With the Power of Case Studies

2. How to Add Audio Content to Your Marketing Strategy

3. How ABM Automation Can Change Your Sales Process Forever

4. Developing Brand Image: Chatbots Are B2B Marketers' Secret Weapon

5. Marketers' Top SEO Priorities in 2022

6. Get the Science of Marketing Right to Be Free to Do the Art

7. Google's Guide to User-Generated Content

8. 3 Steps to Help Move Your DEI Goals Forward

9. Brains Before Budget MarketingProfs PRO

Scroll down for more, including industry news, community goings-on, and other useful resources.

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Convert Prospects With the Power of Case Studies

A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article. »

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How to Add Audio Content to Your Marketing Strategy

Audio of all types, from podcasts to voice search, is a powerful form of content marketing. If you're not doing it yet, here's how to get started. »

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How ABM Automation Can Change Your Sales Process Forever

B2B marketers know they have to treat leads as more than a name on a list, but that can be difficult when conducting ABM at scale. Here are four ways to use automation for ABM. »

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Developing Brand Image: Chatbots Are B2B Marketers' Secret Weapon

B2B buyers are often swayed by different factors than B2C buyers, but brand trust is crucial in both cases. Chatbots are an easy way for B2B brands to differentiate themselves from the competition. »

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Marketers' Top SEO Priorities in 2022

Marketers in different roles are focused on different SEO priorities in 2022, though improving collaboration is a shared goal across the board, according to recent research. Check out the study findings. »

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Get the Science of Marketing Right to Be Free to Do the Art

Creativity often drives marketing. But creativity is not measurable. To earn the right to experiment and be artistic in your marketing tactics, you have to first prove you're doing the science right—and that means learning to prove revenue. »

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Google's Guide to User-Generated Content

This infographic from Google provides a flow chart for publishers looking to incorporate UGC elements such as comments into their websites. Check out the infographic. »

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3 Steps to Help Move Your DEI Goals Forward

As important as it is to create a diverse and welcoming workplace, getting there isn't always easy. If you're feeling stuck with your DEI initiative, follow these three steps. »

Brains Before Budget

MarketingProfs PRO

Don't spend another dime on your digital marketing activation until you have a solid strategy. In Brains Before Budget (Session 1 of 4 in our Digital Brand Activation Working Webinar Series), you'll lay the foundation. One part workbook, one part webinar, 100% action-oriented. Take your next campaign to the moon.

To the moon

Afoot in the Neighborhood

MarketingProfs community goings-on

It's a bird... it's a plane... No, it's a brand new Digital Brand Activation Working Webinar series hosted by Nick Westergaard! Send your next campaign up, up, and away with four hands-on sessions on in January and February, beginning with Brains Before Budget on January 13.

Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMO, Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.

A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.

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Recent MarketingProfs content

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How to Add Audio Content to Your Marketing Strategy »

Creating a Human and Relatable Voice for Your Marketing: Mark Schaefer on Marketing Smarts [Podcast] »

Google's Guide to User-Generated Content [Infographic] »

News You Can Use

Updates from around the industry

Splash Launches New Virtual and Hybrid Solution for Event Marketers PR Newswire

Gainsight Acquires Community Software Leader inSided MarTech Series

German Payments Startup Denario Raises $1.5M to Automate B2B Payments for SMBs PYMNTS

EduMe Raises $20M to Scale Corporate Learning Platform Targeting Gig Workers and Other 'Deskless' Employees TechCrunch

B2B Security Provider nsKnox Wins US Patent PYMNTS

OSF Digital Completes Acquisition of Strategy Consulting Firm FitForCommerce PR Newswire

Consensus Raises $15 Million Series B to Scale Presales With Intelligent Demo Automation Yahoo Finance

Upcoming Events

JAN

[Webinar] Fewer Random Acts of Content
45 minutes | presented by Kenda Macdonald

JAN

[Webinar] Create Content That Sales Loves (& Actually Uses!)
60 minutes | sponsored by Allego

JAN

[Digital Brand Activation Series] Do More With Less
Working Webinar with Nick Westergaard | 60 minutes

FEB

[Friday Forum] Future Trends
3 live sessions | sponsored by MNTN

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