📋 Table of Contents

Saturday, January 28, 2023

📋 Table of Contents

1. It's The Golden Age of Marketing. So Why Is the Fractional Model So Attractive?

2. How Being Strategic About Content Development Can Boost Results and Save Time and Money

3. 11 Jargon Phrases to Avoid Using in Work Emails

4. Five Serious Content Marketing Mistakes You Need to Avoid

5. Less Humor, More Inspiration: The Messaging People Want From Brands

6. First-Party Data Isn't Enough: You'll Need the Right Data Infrastructure to Derive Value From Your Marketing Data

7. The Ultimate Checklist of What Every Website Needs

8. Grow Revenue With Better Segmenting MarketingProfs Working Webinar Series

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

It's The Golden Age of Marketing. So Why Is the Fractional Model So Attractive?

Foregoing a robust in-house marketing team and, instead, outsourcing various capabilities—called fractional marketing—is become more popular. Here's why. »

podcast

How Being Strategic About Content Development Can Boost Results and Save Time and Money

Ahava Leibtag and host George B. Thomas tackle strategic content development, which Ahava describes as a combination of data, politics, and common sense. Their discussion includes tips and hacks, hurdles, and why marketers need to be strategic more than ever to forge a clear connection between content and revenue. Read more and listen in. »

infographic

11 Jargon Phrases to Avoid Using in Work Emails

Do you feel like running for the hills when you receive a work email asking you to "circle back"? You're not alone. This infographic covers 11 of those sorts of corporate jargon phrases that should be avoided. Check out the infographic. »

article

Five Serious Content Marketing Mistakes You Need to Avoid

Content marketing can be powerful, but there are so many ways to get it wrong, from missed opportunities to incorrect information. Watch for these five major stumbling blocks. »

research

Less Humor, More Inspiration: The Messaging People Want From Brands

People increasingly want brand messaging to be motivational and reassuring, according to recent research from Attest. Check out the study findings. »

article

First-Party Data Isn't Enough: You'll Need the Right Data Infrastructure to Derive Value From Your Marketing Data

Implementing a data infrastructure can make the difference between planting a flag on a mountain of useless customer data and turning a smaller hill of data into actionable insights. The amount of data doesn't matter so much as what you do with it. »

infographic

The Ultimate Checklist of What Every Website Needs

This infographic explores exactly what you need to do to launch a successful site, from making a great impression to converting visitors. Check out the infographic. »

Grow Revenue With Better Segmenting

MarketingProfs Working Webinar Series

Segmenting your prospects is a surefire way to deliver relevant info. And in B2B, buyer personas may be the best way to segment. If you don't have buyer personas—or if they're outdated and unusable—then join Ardath Albee for the interactive Working Webinar Series Building and Using B2B Buyer Personas to Grow Revenue. You'll get hands-on practice building and using your buyer personas in this series of PRO-exclusive webinars, every Wednesday in February!

Start using buyer personas

Afoot in the Neighborhood

MarketingProfs community goings-on

Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.

You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!

Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Did You Miss Us?

Recent MarketingProfs content

Five Serious Content Marketing Mistakes You Need to Avoid »

11 Jargon Phrases to Avoid Using in Work Emails [Infographic] »

Less Humor, More Inspiration: The Messaging People Want From Brands »

It's The Golden Age of Marketing. So Why Is the Fractional Model So Attractive? »

Unlearn So You Can Succeed: Why (And How) You Should Rewrite Your Playbook »

Is Microlearning the Future of Workplace Training? [Infographic] »

News You Can Use

Updates from around the industry

inriver Strengthens C-Suite to Meet US Growth and Global Business Momentum Business Wire

Email Marketing Company CM Group Revamps as Marigold After Nearly Tripling Revenue The Business Journals

Forrester Introduces Partner Ecosystem Marketing Service to Help B2B Organizations Design, Develop, and Optimize Their Partner Ecosystems Business Wire

Frequence Celebrates Award Wins and Continued Growth in 2022 MarTech Series

SugarCRM Debuts New Digital Self-Service Capabilities AiThority

Full Circle Insights Partners With Bombora on Integration That Allows Full Circle ABM Users to Identify and Track Accounts Through the Sales Funnel PR Newswire

Upcoming Events

FEB

Researching Your B2B Buyer Personas
Session 1 of 4 Working Webinars with Ardath Albee

FEB

Real-World Examples of How AI Writing Tech Is Helping Marketers Create Content
45-minute webinar | sponsored by Writer

FEB

Building Your B2B Buyer Personas
Session 2 of 4 Working Webinars with Ardath Albee

FEB

Account-Based Marketing for Existing Customers? Yes, Here's Why (And How to Do It)
45-minute webinar | sponsored by Drift

FEB

Email Marketing Friday Forum
3 sessions on email marketing | sponsored by Salesforce

MAR

Analytics Friday Forum
3 sessions on email marketing | sponsored by Tealium

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