Great B2B Buyer Persona templates combine internal and external insights to your prospects' unique needs. You can then meet those needs with your targeted marketing messages. In Session 1, you'll learn to research your existing customers to understand them and identify their pain points.
Join us to learn:
- How to determine which types of customers to build into buyer personas
- Where your ideal customer profile (ICP) comes into play
- Which components to include (and which to exclude) for an actionable buyer persona
- How to get deep customer insights with interviews—and how to formulate interview questions that get honest answers
Fuel the development of compelling content, relevant storylines, and increased engagement with insights on your potential customers. To move the needle on your sales objectives, start with the research that leads to effective B2B Buyer Personas!
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THIS PRO WEBINAR FEATURES:
Ardath helps B2B companies create persona-driven content marketing strategies to turn prospects into buyers and convince customers to stay. She is the author of Digital Relevance: Developing Marketing Content + Strategies that Drive Results and eMarketing Strategies for the Complex Sale.