📋 Table of Contents

Saturday, January 29, 2022

📋 Table of Contents

1. Three SEO Trends Marketers Need to Know in 2022

2. Inspire More Switches: How to Win Customers From Your B2B Competitors

3. B2B Tech Marketing Budget Trends for 2022

4. How Dynamic Content Can Boost Your Email Marketing Campaigns

5. How to Overcome Six Types of Writer's Block

6. Marketing Enablement: The Difference Between Marketing Jobs and Marketing Careers

7. Social Media Hashtags for Every Day of the Week

8. Do You Measure Up? MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Three SEO Trends Marketers Need to Know in 2022

What has Google added or changed recently? What is it likely to do in 2022? Here are three trends that should rocket to the top of your priority list. »

article

Inspire More Switches: How to Win Customers From Your B2B Competitors

Of course you want to lure your competitors' clients, but you may feel stuck in the position of waiting for them to make the switch. Here's how to take action and increase your chances of persuading those prospects. »

research

B2B Tech Marketing Budget Trends for 2022

Most marketers who work for B2B technology firms say their marketing budget will go up in 2022, according to recent research. Check out the study findings. »

article

How Dynamic Content Can Boost Your Email Marketing Campaigns

It's no longer enough to personalize emails using only the [your name] field. Customers are over it. Luckily, there's a better way to personalize: dynamic content. »

infographic

How to Overcome Six Types of Writer's Block

This infographic covers how to diagnose what type of writer's block you have, and it provides workarounds for each. It also shares general advice for how to get back into rhythm and write with joy. Check out the infographic. »

article

Marketing Enablement: The Difference Between Marketing Jobs and Marketing Careers

Sales enablement is a company no-brainer, but what about Marketing enablement? Consistent structure and training can help keep marketers around for the long haul. Here's how. »

infographic

Social Media Hashtags for Every Day of the Week

Including day-specific hashtags in your posts can be a good way to start and join timely conversations on social media. So, which ones should you be using? Check out the infographic. »

Do You Measure Up?

MarketingProfs PRO webinar

Discover the power of metrics to grow your brand! Data wiz Nick Westergaard will show you which metrics matter and how to use them to improve your branding and customer experience. Join Nick on Feb 3 for Plan for Growth, the final session of his Digital Brand Activation Working Webinar series.

Talk data to me

Afoot in the Neighborhood

MarketingProfs community goings-on

It's a bird... it's a plane... No, it's a brand new Digital Brand Activation Working Webinar series hosted by Nick Westergaard! Send your next campaign up, up, and away with the final hands-on session on February 3, Plan for Growth.

Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMO, Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.

A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.

Did You Miss Us?

Recent MarketingProfs content

Inspire More Switches: How to Win Customers From Your B2B Competitors »

B2B Tech Marketing Budget Trends for 2022 »

How to Overcome Six Types of Writer's Block [Infographic] »

The Benefits of Having an Internal Evangelist Program: Dan Sanchez on Marketing Smarts [Podcast] »

Four Ways to Use Customer Surveys to Boost Lead Conversion »

10 Important Google Search Algorithm Updates From 2021 [Infographic] »

News You Can Use

Updates from around the industry

Ceros Acquires Online Visual Commenting Tool Oroson PR Newswire

Lucidworks Announces Two New Appointments to Board of Directors to Guide Transformation Yahoo Finance

Open Influence Launches Go Prism Self-Serve SaaS Solution Business Wire

Demandwell Raises $5M to Accelerate Transformation of the SEO Industry Digital Journal

Negotiatus Raises $30M in Series B Funding, Rebrands to Order PR Newswire

Clearbit Unveils New Data Enhancements for Activation Platform Demand Gen Report

Upcoming Events

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[Webinar] Top 3 Ways to Drive Revenue in 2022 and Beyond
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[Digital Brand Activation Working Webinar]
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[Friday Forum] Future Trends
3 live sessions | sponsored by MNTN

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