MarketingProfs This Week

Saturday, October 09, 2021

📋 Table of Contents

1. Four Tips for Implementing Agile Strategies in Your Marketing to Increase Efficiency and Results

2. The Great Compression and the Future of Marketing Post-Pandemic: Mitch Joel on Marketing Smarts

3. 2022 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions

4. Website Conversion Trends Every Marketing Professional Should Know About

5. 10 Web Design Trends for 2022

6. Marketing Automation: Seven Machine-Learning Use Cases

7. Get Up to Speed on Strategy, Demand Gen, and Storytelling MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Four Tips for Implementing Agile Strategies in Your Marketing to Increase Efficiency and Results
article
Four Tips for Implementing Agile Strategies in Your Marketing to Increase Efficiency and Results
Agile marketing has gained traction by enabling marketers to adapt more quickly in an uncertain environment. But switching to Agile is not a simple process. This article has four tips on how to adopt Agile methods successfully. »
The Great Compression and the Future of Marketing Post-Pandemic: Mitch Joel on Marketing Smarts
podcast
The Great Compression and the Future of Marketing Post-Pandemic: Mitch Joel on Marketing Smarts
Upcoming B2B Forum speaker Mitch Joel talks about "The Great Compression" of business technology, the future of remote work, branding vs. direct response, and the benefits of the long haul. Read more and listen in on this fascinating conversation. »
2022 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions
research
2022 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions
The median starting salary for a corporate chief marketing officer in the United States is expected to be $170,000 in 2022, according to recent research. Check out the study findings. »
Website Conversion Trends Every Marketing Professional Should Know About
article
Website Conversion Trends Every Marketing Professional Should Know About
The pandemic has given many companies the time and space to reset their digital strategy with a large rebrand. But overhauling a site too much can result in fewer conversions. It's best to use a combination of trends and evergreen tactics. »
10 Web Design Trends for 2022
infographic
10 Web Design Trends for 2022
Designers should be considering the impact of both white space and Dark Mode when developing experiences for the Web in 2022. That's among the 10 key design predictions explored in this infographic from Red Website Design. Check out the infographic. »
Marketing Automation: Seven Machine-Learning Use Cases
article
Marketing Automation: Seven Machine-Learning Use Cases
The marketing world is abuzz with the benefits of AI and machine-learning, but how do you bring them from theory into practice? Here are seven ways companies are using AI and ML to automate their marketing. »
Get Up to Speed on Strategy, Demand Gen, and Storytelling
MarketingProfs B2B Forum
Take one of our intensive half-day workshops (or all three!) to sharpen your strategy, demand gen, and storytelling skills. You can add the workshops to your B2B Forum ticket or register for each one separately.
Learn more
Afoot in the Neighborhood
MarketingProfs community goings-on
Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
2022 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions »
Four Tips for Implementing Agile Strategies in Your Marketing to Increase Efficiency and Results »
10 Web Design Trends for 2022 [Infographic] »
Intent Data's Signals: Cracking the Code, Part 2 »
Struggling to Write Effective Whitepapers? Here Are Five Steps for Planning One »
The Role of Music in Your Brand: Sam Parvin on Marketing Smarts [Podcast] »
News You Can Use
Updates from around the industry
Terminus Acquires Zylotech, Launches Terminus Customer Data Platform to Improve the Accuracy of B2B Go-to-Market Data MarTech Series
ActionIQ Releases Comprehensive B2B Customer Data Platform Solution MarTech Series
GetResponse Launches Free-Forever Plan for Businesses Building Their Online Presence GlobeNewswire
Scanco and CoreChain Announce Integrated B2B Payments and Supply Chain Finance Solution Yahoo Finance
6sense Acquires Slintel to Provide the Most Comprehensive B2B Buyer Intelligence and AI-Powered Insights on the Market Yahoo Finance
RollWorks' New Integrated Capabilities Provide Insights Into the Account-Buying Journey for the Highest Return on ABM Investment PR Newswire
VARStreet Announces New Enhancements to B2B E-Commerce Builder EIN News
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21
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