📋 Table of Contents

Saturday, November 20, 2021

📋 Table of Contents

1. The Most Important KPIs to Track the Effectiveness of Your Email Marketing Strategy

2. Standing Out From the Crowd and Salsabrating the Good: Jay Whitney on Marketing Smarts

3. Unlock the Full Potential of Your Email Marketing Efforts With VMCs and BIMI

4. Four Techniques for 'Story-Splitting' Your Marketing

5. Your Guide to Co-Marketing

6. The Top Challenges Marketers Face in Executing Data-Driven Strategies

7. Tis the Season—Strategy and Planning Season, That Is! MarketingProfs Master Class Watch Parties

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

The Most Important KPIs to Track the Effectiveness of Your Email Marketing Strategy

Tracking email KPIs goes far beyond simply monitoring your open rates. This article outlines other important metrics to use, and how to track them. »

podcast

Standing Out From the Crowd and Salsabrating the Good: Jay Whitney on Marketing Smarts

Sometimes strategic marketing means putting your budget somewhere that isn't your own products. FoodStory Brands CMO Jay Whitney recounts his experiences marketing smaller food brands through exceptionalism and a focus on social causes. Read more and listen in on this fascinating conversation. »

article

Unlock the Full Potential of Your Email Marketing Efforts With VMCs and BIMI

New technology is here that can both improve email domain security and increase email engagement. Learn about how using VMCs can enhance your email marketing. »

infographic

Four Techniques for 'Story-Splitting' Your Marketing

Discover how to achieve agile marketing through four story-splitting techniques: By length, audience, channel, and detail. Check out the infographic. »

article

Your Guide to Co-Marketing

You don't have to go it alone: Co-marketing partnerships can be an effective way to extend your reach, generate qualified leads, and increase brand awareness. This article offers a practical guide. »

research

The Top Challenges Marketers Face in Executing Data-Driven Strategies

Marketers say collecting good-quality data is the biggest challenge they face when trying to execute a data-driven strategy, according to recent research. Check out the study findings. »

Tis the Season—Strategy and Planning Season, That Is!

MarketingProfs Master Class Watch Parties

Have you ever wanted to go to a marketing strategy party? Probably not. But we're having one anyway, and it's going to be awesome! Live Strategy Master Class Watch Parties with Q&A continue November 19. Join the party. FREE for PRO members.

Smash your 2022 goals

Afoot in the Neighborhood

MarketingProfs community goings-on

Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnets, list-building, welcome campaigns, sales campaigns and pipelines, and nurture campaigns.

Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.

A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.

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The Most Important KPIs to Track the Effectiveness of Your Email Marketing Strategy »

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Four Techniques for 'Story-Splitting' Your Marketing [Infographic] »

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News You Can Use

Updates from around the industry

ThoughtSpot Raises At $4.2 Billion Valuation as It Wraps Up Transition to the Cloud Forbes

Jabmo Opens New Global Sales and Customer Success Office in Austin, Texas MarTech Series

Bizzabo Acquires Klik to Transform In-Person Events Into Immersive, Data-Driven Experiences PR Newswire

Swaarm Drives Tech Innovation With Three New Features: View-Through Attribution, AppsFlyer Click Signing, and Feed Configuration API MarTech Series

RollWorks Launches ABM Partner Program Dedicated to Agencies PR Newswire

Conductor Raises $150M at a $525M Valuation to Build Out Its Search-Based, Organic Marketing Technology TechCrunch

Euronet Worldwide Launches Dandelion, a B2B Payments Platform That Simplifies Cross-Border Payments With a True Real-Time Solution The Street

Upcoming Events

NOV

[Webinar] How to Use Hybrid Events for Lead Generation
45 minutes | sponsored by Glisser

DEC

[Webinar] B2B Marketers: Seven Steps for Writing a Killer Creative Brief
45 minutes | sponsored by Aventi Group

DEC

[Webinar] Establishing Boundaries to Live a Better Life
45 minutes | presented by Carlos Hidalgo

DEC

[Friday Forum] Marketing Planning
3 live sessions | sponsored by Validity

DEC

[PRO Webinar] You Need a New Toolbox to Win the B2B Content Game
B2B Backstage with Wil Reynolds | 75 minutes

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