The report was based on data from a survey conducted in September 2021 among 485 marketers.
Half of respondents say data quality is one of the biggest challenges they face when executing a data-driven marketing strategy.
Other top challenges include identifying/using appropriate solutions (33% cite it as a challenge) and interpreting and applying data (31%).
Marketers say the top factors that have had an impact on their data-driven marketing in the past year have been changing consumer behaviors (48%) and technology innovations (36%).
Most respondents (54%) say they are somewhat satisfied with their marketing team's ability to make effective decisions based on customer data.
About the research: The report was based on data from a survey conducted in September 2021 among 485 marketers.
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