📋 Table of Contents

Saturday, February 19, 2022

📋 Table of Contents

1. Eight Alternatives to Open-Triggered Email Sequences in the Age of Mail Privacy Protection

2. What to Do Before You Launch: Jimmy Rose on Marketing Smarts

3. The Four Biggest Mistakes You Are Making in Your PowerPoints and Presentations

4. The Purpose of Content Marketing for B2B vs. B2C Brands

5. Content Intelligence Isn't Just for Demand Gen Marketers

6. What People Think of the Metaverse

7. The Missing Element in B2B Marketing Data

8. Psst… Tell a Friend MarketingProfs Open House

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Eight Alternatives to Open-Triggered Email Sequences in the Age of Mail Privacy Protection

How can email automation work when we don't know, because of Apple's new privacy rules, whether a recipient has actually opened an email? This article offers alternatives to the open-triggered email sequence. »

podcast

What to Do Before You Launch: Jimmy Rose on Marketing Smarts

Before you create a product, you have to create an audience, advises Jimmy Rose of Content Snare. Product creation is a reverse-engineered process that comes out of community. Read more and listen in on this fascinating conversation. »

article

The Four Biggest Mistakes You Are Making in Your PowerPoints and Presentations

PowerPoint presentations are a super basic skill, right? That means everyone makes super basic mistakes. This article covers four—and how to fix them. »

research

The Purpose of Content Marketing for B2B vs. B2C Brands

Both B2B and B2C marketers say the primary purpose of content marketing is to generate brand awareness, but they differ on the other top reasons for creating content, according to recent research. Check out the study findings. »

article

Content Intelligence Isn't Just for Demand Gen Marketers

As a marketer, you produce your content, you post it, you amplify it, and you're done, right? Not so fast. There's more. Gathering content intelligence improves the value, personalization, and overall effectiveness of your marketing. Here's how. »

infographic

What People Think of the Metaverse

The metaverse—the concept of social interactions occurring in virtual worlds—is all the rage with tech companies. But what do people actually think of it? Check out the infographic. »

article

The Missing Element in B2B Marketing Data

You may think you have all the data you need to create effective marketing campaigns, but this article argues that many marketers overlook a crucial data type. »

Psst… Tell a Friend

MarketingProfs Open House

Members of the MarketingProfs community—that's you!—can enroll in any one of our premium courses at no cost… for one day only! Save the date for our Open House on Feb 24. You'll have the whole day to pick from dozens of PRO-exclusive courses. One day, one course, and one year to complete it. Want a reminder? Of course you do.

Remind me to claim my free course

Afoot in the Neighborhood

MarketingProfs community goings-on

Hark! A new MarketingProfs Master Class approaches... join Christopher S. Penn on March 9 for Google Analytics 4 for Marketers. He'll walk you through how to use GA4, from setup to data analysis. Register now !

Our latest Working Webinar series is B2B Content as CX, and the third lunch-hour session, Get Customers Through Your Digital Door, is on March 3. Don't miss host Jeannie Walters and her CX expertise in this hands-on event.

Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMO, Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.

A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.

Did You Miss Us?

Recent MarketingProfs content

The Purpose of Content Marketing for B2B vs. B2C Brands »

Eight Alternatives to Open-Triggered Email Sequences in the Age of Mail Privacy Protection »

What People Think of the Metaverse [Infographic] »

How B2B Brands Can Use Purpose to Win in the Marketplace »

The Four Eras of B2B Marketing »

Six Ways to Make Your Commute Productive [Infographic] »

News You Can Use

Updates from around the industry

Demandbase Offers New ABX Certification, Equipping Marketing Teams to Take Account-Based Success to the Next Level PR Newswire

Oro Launches OroCommerce 5.0 for B2B E-Commerce PYMNTS

Clearbit Launches New Data Activation Platform for B2B Marketing Business Wire

Vidyard's Video in Business Awards Prove Virtual Sales and Marketing Can Still Be Personal Yahoo Finance

Bynder Named a Leader in Digital Asset Management For Customer Experience Yahoo Finance

Vertify Launches RevOptics.io, the Last Platform Marketers Will Ever Need Digital Journal

Upcoming Events

FEB

[Webinar] How to Create Impact With Your Ad Dollars
60 minutes | sponsored by ViralGains

MAR

[B2B Content as CX Working Webinar]
Get Customers Through Your Digital Door | 60 minutes

MAR

[Master Class] Google Analytics 4 for Marketers
Live Kickoff Watch Party with Christopher S. Penn

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