📋 Table of Contents

Saturday, March 12, 2022

📋 Table of Contents

1. Podcasting for B2B Marketing Thought Leaders

2. CMO Survey: The Biggest Obstacles to Growth in 2022

3. How to Create Automated Data Studio Reports for Campaign Performance

4. How Brands Should Engage on Twitter

5. B2B Product Strategy: How to Market to Both Enterprise and Self-Serve Customers

6. Five Ways to Identify a Good Brand-Naming Consultant

7. Lookin' Preppy! MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Podcasting for B2B Marketing Thought Leaders

Ever listened to a podcast and thought, Oh my god, I can do better? You probably can, and the popularity of the format has made it easier than ever to get started. »

research

CMO Survey: The Biggest Obstacles to Growth in 2022

Chief marketing officers cite talent/labor issues, supply chain issues, and inflation as the biggest potential obstacles to growth in 2022, according to recent research. Check out the study findings. »

article

How to Create Automated Data Studio Reports for Campaign Performance

Option 1: keep track of campaign data and metrics and do all the reporting by yourself, which can lead to exhaustion and human error. Option 2: let Data Studio do it for you. Let this article be your guide to the better option. »

infographic

How Brands Should Engage on Twitter

This infographic, based on survey data as well as internal data, in intended to help marketers find the right tone, topics, and engagement approaches for Twitter. Check out the infographic. »

article

B2B Product Strategy: How to Market to Both Enterprise and Self-Serve Customers

B2B companies with a product-led growth strategy tend to start out with individual, self-serve customers but then scale to sell to lucrative enterprise buyers. At that point, you shouldn't ignore your self-serve market. You can do both. »

article

Five Ways to Identify a Good Brand-Naming Consultant

Not all of us can be good at naming things, which is why we have brand-naming agencies and experts to make sure a new name rolls right off the tongue. This article gives five ways to tell whether a brand-namer is worth your while. »

Lookin' Preppy!

MarketingProfs B2B Forum

Our recent State of B2B Marketing Training Report told us that 81% of B2B marketers don't feel prepared for their future in marketing. Youch! How to get better prepared this spring? Get some virtual face time with experts during our spring B2B Forum Online. A two-day pass is included with your PRO Membership. Don't have PRO? Sign up for the spring B2B Forum and you'll get a year of PRO on us (a $595 value).

Prepare Like a PRO

Afoot in the Neighborhood

MarketingProfs community goings-on

Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you.

Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMO, Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.

A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.

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News You Can Use

Updates from around the industry

Bynder Acquires Content Operations Platform GatherContent Business Wire

New Digital Content Marketplace Exeest Raises $3.1M PR Daily Wire

Adriel Raises $13M Series B Funding to Transform Management of Multichannel Ad Campaigns MarTech Series

Clearbit’s Data Activation Platform Aims to Unmask Anonymous Visitors, Monitor Intent Demand Gen Report

Zngly Announces Partnership With Legerity to Transform Its Customer Engagement MarTech Series

OneScreen.ai Earns 2022 Great Place to Work Certification Business Wire

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