MarketingProfs This Week

Saturday, March 19, 2022

📋 Table of Contents

1. How to Conduct Effective Audience Analysis in Six Steps

2. A New Approach to Social Media: Aaron Templer on Marketing Smarts

3. Email Marketing Benchmarks: Trends From 2021

4. Seven Results-Driven Paid Strategies for B2B Marketing

5. Five Tips for Managing Crisis Communications

6. 12 Tech Trends to Watch in 2022 and Beyond

7. Putting the Gains in Shenani-gains MarketingProfs B2B Forum Online

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Conduct Effective Audience Analysis in Six Steps
article
How to Conduct Effective Audience Analysis in Six Steps
It's impossible to connect with a crowd of faceless nobodies. You have to know whom you're marketing to if you want your marketing to be effective. Audience analysis can help. Here's how to get started. »
A New Approach to Social Media: Aaron Templer on Marketing Smarts
podcast
A New Approach to Social Media: Aaron Templer on Marketing Smarts
It's time for marketers to approach social media in a new way. According to Aaron Templer, the way we've been using it isn't effective, and it actually runs contrary to the way social groups operate. Read more and listen in on this fascinating conversation. »
Email Marketing Benchmarks: Trends From 2021
research
Email Marketing Benchmarks: Trends From 2021
Apple's Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction last year, according to recent research. Check out the study findings. »
Seven Results-Driven Paid Strategies for B2B Marketing
article
Seven Results-Driven Paid Strategies for B2B Marketing
You've been throwing free content at people, and they're not engaging with it. You're exhausted. Your CEO agrees: It's time to buy their attention. Try one of these seven paid marketing strategies. »
Five Tips for Managing Crisis Communications
article
Five Tips for Managing Crisis Communications
Ahh! Crisis! What now? Before you attempt to communicate with the outside world, your internal crisis management must run smoothly. This article offers five tips to ensure it does. »
12 Tech Trends to Watch in 2022 and Beyond
infographic
12 Tech Trends to Watch in 2022 and Beyond
This infographic provides an overview of 12 key technology trends and explores why each matters. Check out the infographic. »
Putting the Gains in Shenani-gains
MarketingProfs B2B Forum Online
Back by popular demand, B2B Forum Online returns April 6-7. Join thousands of fellow marketers for two days of B2B insights, takeaways, and shenanigans. Discover what's working now in B2B marketing at a digital conference unlike any other!
Show me the program
Afoot in the Neighborhood
MarketingProfs community goings-on
Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
100ms Secures $20M to Power Next Generation of Live Video Apps TechCrunch
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