MarketingProfs This Week

Saturday, March 5, 2022

📋 Table of Contents

1. A Peek Into the First-Ever B2B Marketing Training Report

2. Building Communities and the Future of Event Marketing: Mia Masson on Marketing Smarts

3. Third-Party Cookies in Chrome Will Soon Be Gone. Are You Ready to Act?

4. The Periodic Table of Community Strategy

5. The Art and Science of Email Survey Invitations

6. What Makes People Trust an Organization?

7. How to Maximize Your Digital B2B Marketing Strategy With PIM

8. Friday Forum: Marketing and Sales Enablement MarketingProfs event

9. Who Doesn't Love a Party? MarketingProfs Master Class Watch Parties

Scroll down for more, including industry news, community goings-on, and other useful resources.

Sales and Marketing Alignment Initiative? Don't Forget Your Marketers.
article
Sales and Marketing Alignment Initiative? Don't Forget Your Marketers.
It's finally here: MarketingProfs' first-of-its-kind report on the state of B2B marketing training. And the revelations abound! Take a look. »
Building Communities and the Future of Event Marketing: Mia Masson on Marketing Smarts
podcast
Building Communities and the Future of Event Marketing: Mia Masson on Marketing Smarts
Mia Masson talks about the upheaval the event industry has experienced over the past two years, what the future of events looks like, and why building a community—even by accident—is a must for all marketers. Read more and listen in on this fascinating conversation. »
Third-Party Cookies in Chrome Will Soon Be Gone. Are You Ready to Act?
article
Third-Party Cookies in Chrome Will Soon Be Gone. Are You Ready to Act?
We all know that the death of third-party cookies is imminent. But have we considered how to plan for other data collection methods? And what methods have been proposed? This article breaks down what you need to know. »
The Periodic Table of Community Strategy
infographic
The Periodic Table of Community Strategy
This infographic from Guild presents the key elements for planning, launching, and sustaining an online community in the form of a periodic table. Check out the infographic. »
The Art and Science of Email Survey Invitations
article
The Art and Science of Email Survey Invitations
Customers don't tend to abandon surveys in the middle of taking them. The trick to improving response is getting email recipients to open the survey in the first place. This article has some ideas. »
What Makes People Trust an Organization?
research
What Makes People Trust an Organization?
People say the most important attributes that an organization can exhibit to build trust are keeping its promises and being transparent, according to recent research. Check out the study findings. »
How to Maximize Your Digital B2B Marketing Strategy With PIM
article
How to Maximize Your Digital B2B Marketing Strategy With PIM
A product information management system sorts, organizes, and updates your marketing assets for you. Sort of like a sentient library card catalogue. Now that would be cool. Lucky for you, PIM can be almost that cool. »
MarketingProfs event
Friday Forum: Marketing and Sales Enablement
Ongoing growth and success depend on enabling marketing and sales teams to align and work in tandem. Discover strategies from three experts on how Marketing and Sales can shift into overdrive together to accelerate revenue growth. »
Who Doesn't Love a Party?
MarketingProfs Master Class Watch Parties
Ready for the future of analytics? Join Christopher S. Penn for his new Master Class, Google Analytics 4 for Marketers. Chris is hosting five Watch Parties where he'll answer your GA4 questions LIVE. Each Watch Party will cover different content, and the first one will be on Wednesday, March 9, at 12pm ET. Click below for more details, and learn how to earn your Certificate of Completion!
Party time, excellent
Afoot in the Neighborhood
MarketingProfs community goings-on
Hark! A new MarketingProfs Master Class approaches... join Christopher S. Penn on March 9 for Google Analytics 4 for Marketers. He'll walk you through how to use GA4, from setup to data analysis. Register now!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
Sales and Marketing Alignment Initiative? Don't Forget Your Marketers. »
Beyond ABM: Why You Shouldn't Spread Marketing Messages Like Peanut Butter »
What Makes People Trust an Organization? »
The Periodic Table of Community Strategy [Infographic] »
How to Revolutionize Your ABM Strategy With Chatbots »
The Critical Risks That Threaten the World [Infographic] »
News You Can Use
Updates from around the industry
RollWorks and G2 Give B2B Marketers Richer Insights Into Buyer Intent PR Newswire
Magnite Acquires Carbon to Accelerate Publisher Audience Activation MarTech Series
Melio Appoints Tomer Barel as Chief Operating Officer PR Newswire
Metadata.io Raises $40M to Create the First Automated Operating System for B2B Marketing MarTech Series
ChurnZero Launches Success Insights, Enabling SaaS Companies to Identify the Reasons Customers Renew and Churn PR Newswire
The Juice Launches Creator Pages, Supporting B2B Marketers in Highlighting Individuals Behind the Brands MarTech Series
Cobira Chooses Valid's Dynamic IMSI Manager Solution and Subscription Management Platform PR Newswire
Upcoming Events
MAR
9
[Master Class] Google Analytics 4 for Marketers
Live Kickoff Watch Party with Christopher S. Penn
MAR
10
[B2B Content as CX Working Webinar]
Better Funnel. Better Retention. | 60 minutes
MAR
10
[Webinar] Social Media Marketing Strategy: How You Can Succeed in 2022
45 minutes | sponsored by Tinuiti
MAR
11
[Friday Forum] Marketing and Sales Enablement
3 live sessions | sponsored by Allego
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.