📋 Table of Contents

Saturday, April 2, 2022

📋 Table of Contents

1. How to Take a Demand-Generation-Driven Approach to Content Marketing

2. CMO, The Toughest Job in the World: Jamie Gier on Marketing Smarts

3. Four Social Media Design Trends for 2022

4. It's Time the Communications Department Is Seen as a Revenue Generator

5. Three Lessons in Customer-Centricity

6. How Employers Can Foster a Stronger Culture and Reduce Burnout

7. LinkedIn Data on Marketing Jobs: 'The Great Reshuffle' Is Real

8. That Difficult Position (B2B, Not Yoga) MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

How to Take a Demand-Generation-Driven Approach to Content Marketing

How do you know you've created a great piece of content? Pageviews? Social shares? Those are nice, but we really want to see content generate leads. Here are some tactics that can help. »

podcast

CMO, The Toughest Job in the World: Jamie Gier on Marketing Smarts

Jamie Gier joins us for this episode of Marketing Smarts to talk about what the event industry looks like in 2022 and how to add moments of delight to every stage of the customer journey. Read more and listen in on this fascinating conversation. »

infographic

Four Social Media Design Trends for 2022

This piece looks at four graphic design and styling approaches that marketers can use to make their social content feel more timely and original this year. Check out the infographic. »

article

It's Time the Communications Department Is Seen as a Revenue Generator

PR seems firmly tied up in a company's brand reputation vs. money-making ventures. But that perception needs to change, argues this article. »

article

Three Lessons in Customer-Centricity

You have a great customer feedback program that gets you a mountain of data. But how do you spin that data into problem-solving gold? Here are three lessons from companies did successfully did just that. »

research

How Employers Can Foster a Stronger Culture and Reduce Burnout

Full-time workers would like to see their employers prioritize work-life balance and invest more in team-building events to foster a stronger company culture, according to recent research. Check out the study findings. »

research

LinkedIn Data on Marketing Jobs: 'The Great Reshuffle' Is Real

The number of marketers on LinkedIn who changed jobs jumped by nearly a third in 2021, according to recent research. Check out the study findings. »

That Difficult Position (B2B, Not Yoga)

MarketingProfs B2B Forum

Your marketing position defines who your company is, what you stand for, the customers you serve—and those you don't. Next week, MarketingProfs Founder and CEO Allen Weiss shows you how to define your company's market position, and how to defend it once you have it. Join Allen for How to Get a Defensible Market Position at B2B Forum Online, April 6-7.

Position, position, position

Afoot in the Neighborhood

MarketingProfs community goings-on

Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you.

Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.

A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.

Did You Miss Us?

Recent MarketingProfs content

How to Take a Demand-Generation-Driven Approach to Content Marketing »

How Employers Can Foster a Stronger Culture and Reduce Burnout »

Four Social Media Design Trends for 2022 [Infographic] »

More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates »

Creative Best-Practices for TikTok [Infographic] »

The Top Benefits of a Data-Driven B2B Demand Gen Strategy »

News You Can Use

Updates from around the industry

Stord Announces Cloud Supply Chain App, a New Integration With Salesforce Commerce Cloud PR Newswire

Zoomd Announces Acquisition of Artificial Intelligence Marketing Platform 'Albert' Yahoo Finance

Jabmo Recognized as Best Suited for Vertical-Specific Account-Based Marketing Jabmo

TrustRadius Announces Demandbase One Integration Yahoo Finance

BoostUp.ai Raises $28.5M in Series B Funding, Named a Strong Performer in Revenue Operations and Intelligence Report PR Newswire

Huble Digital Acquires German HubSpot Partner Bubblebridge Yahoo Finance

Upcoming Events

APR

6-7

[PRO Exclusive] MarketingProfs B2B Forum Online
Sessions, shenanigans + a full year of learning with PRO

APR

[Webinar] How to Balance Our Cookieless Future and Your Audience's Demand for Personalization
45 minutes | sponsored by Drift

APR

[Webinar] The Future-Proofed Career
45 minutes | presented by Ann Handley & Val Witt

APR

[Webinar] How to Measure Your Marketing's Value in a Cookieless World
45 minutes | sponsored by ChannelMix

MAY

[Friday Forum] Analytics
3 live sessions | sponsored by Vidyard

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.