MarketingProfs This Week

Saturday, May 08, 2021

📋 Table of Contents

1. 4 Ways to Use Interactive Content to Succeed at Virtual Tradeshows

2. B2B Buyers Are Back: Three Ways Your Marketing Team Can Profit

3. Create Content That Breaks Through the Noise (But Doesn't Break the Bank): Gene Foca of Getty Images

4. How Advertising Budgets Are Evolving in 2021

5. Demand Gen Playbook: A Guide MarketingProfs e-book

6. 5 Reasons Marketing Orchestration, Powered by the Right Tech Stack, Is Critical to Your Strategy Execution

7. Landing Page Conversion Benchmarks for 16 Industries

8. On Instagram, Video vs. IGTV Posts: Which Perform Better?

9. If You're Going to Win With Content, You Need to Realign Your Thinking PRO benefit

Scroll down for more, including industry news, community goings-on, and other useful resources.

Four Ways to Use Interactive Content to Succeed at Virtual Tradeshows
MarketingProfs article
Four Ways to Use Interactive Content to Succeed at Virtual Tradeshows
Static images and regular voiceovers are not enough to succeed at virtual events. Attendees' attention spans are in danger of waning without the inclusion of interactive tools in your presentations. Here are four possibilities. »
B2B Buyers Are Back: Three Ways Your Marketing Team Can Profit
MarketingProfs article
B2B Buyers Are Back: Three Ways Your Marketing Team Can Profit
Sure, B2B buyers may be back, and budgets may be recovering, but buyer behavior has fundamentally changed. Adapt to altered buying behaviors by following these three tips. »
Create Content That Breaks Through the Noise (But Doesn't Break the Bank): Gene Foca of Getty Images on Marketing Smarts
podcast
Create Content That Breaks Through the Noise (But Doesn't Break the Bank): Gene Foca of Getty Images on Marketing Smarts
Getty Images Chief Marketing Officer Gene Foca joins Kerry O'Shea Gorgone on the Marketing Smarts podcast to talk about how stock photos and videos can boost the effectiveness of your branded content, and how preferences about content are changing. Read more and listen in on this fascinating conversation. »
How Advertising Budgets Are Evolving in 2021
research
How Advertising Budgets Are Evolving in 2021
Most marketers plan to increase their ad spend in 2021 on digital channels, such as social media, search, and video, and either maintain or reduce their spend on traditional channels, such as television. Check out findings from this study. »
MarketingProfs e-book
Demand Gen Playbook: A Guide
If you're ready to win the lead generation game, this playbook will help you clarify your strategy, build your groundwork, and find the perfect plays for you to run. Learn how to build and grow your list, engage and qualify leads, and attract better-paying customers. Get the playbook now. »
5 Reasons Marketing Orchestration, Powered by the Right Tech Stack, Is Critical to Your Strategy Execution
MarketingProfs article
5 Reasons Marketing Orchestration, Powered by the Right Tech Stack, Is Critical to Your Strategy Execution
To execute marketing strategy, marketers need to synchronize and coordinate—they need to orchestrate—a host of marketing processes. Your tech stack can either empower or undermine that effort. Here are five things you need to know. »
Landing Page Conversion Benchmarks for 16 Industries
research
Landing Page Conversion Benchmarks for 16 Industries
Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research. Check out findings from this study. »
On Instagram, Video vs. IGTV Posts: Which Perform Better?
infographic
On Instagram, Video vs. IGTV Posts: Which Perform Better?
Traditional video on Instagram tends to outperform IGTV (Instagram's long-form, immersive format), according to a recent analysis conducted by Social Insider. Check out the infographic. »
If You're Going to Win With Content, You Need to Realign Your Thinking
MarketingProfs PRO benefit
Join Hall of Fame keynote speaker and author Jay Baer on June 8 to learn the "Three Drawbridges of Content Success." Before the session ends, you'll be scheduling a team meeting to rework your content marketing strategic plan.
Save your seat.
Afoot in the Neighborhood
MarketingProfs community goings-on
Soon! MarketingProfs Master Class, starting May 11. You'll get 13 bite-sized lessons to help you develop the financial acumen and measurement skills needed to make smarter marketing decisions, impress your CFO and management team, and prove your value. Reserve your spot.
Customer experience done well can meaningfully improve your organization's bottom line. But is a customer experience investment worth it—is the ROI worth the effort? MarketingProfs' CX guide has answers (and it's free).
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. Including the most recent episode of The PRO Show with Ann Handley and Kerry O'Shea Gorgone!
If the buyers of your products or services can't tell how yours are different from the competition and you're struggling with overly long sales cycles, you may have a positioning problem. MarketingProfs' guide to positioning can help. It's a free download.
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning & messaging | customer experience | and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
Did You Miss Us?
Recent MarketingProfs content
How Advertising Budgets Are Evolving in 2021 »
Five Reasons Marketing Orchestration, Powered by the Right Tech Stack, Is Critical to Your Strategy Execution »
On Instagram, Video vs. IGTV Posts: Which Perform Better? [Infographic] »
The Power of One (Or How to Effect Change): Keith Jennings on Marketing Smarts [Podcast] »
Creating Content for Different Buyer Journey Stages in 2021 »
Sales Outreach in Five Steps: How to Run Campaigns That Get Results and Don't Burn Your Leads »
News You Can Use
Updates from around the industry
Seismic Reveals Next Steps in AI Vision to Empower Sellers and Create New Revenue Opportunities Business Wire
RollWorks Debuts New Feature to Give Marketing and Sales Teams Insights into Account Buying Journeys Yahoo Finance
Demandbase Signs Agreement to Acquire InsideView and DemandMatrix, Launches Demandbase Data Cloud and Sales Intelligence Cloud PR Newswire
InfiniGrow Raises $5.25 Million to Build a Navigation System for B2B Marketing teams MarTech
Mirakl Introduces New Advanced Features to Industry-Leading Marketplace Platform Yahoo Finance
The Coffee Bean & Tea Leaf Brand Partners With Blackhawk Network to Debut Digital B2B Gift Card Program The Street
B2B Retail Platform 6Degree Raises $1 Million in Funding Mint
Upcoming Events
MAY
11
[Master Class] Kickoff Watch Party with Samantha Stone
A Marketer's Field Guide to Financial Goal Setting & Measurement
MAY
13
[Webinar] How to Use a Board Game Strategy to Win in Email Marketing
60 minutes | sponsored by Litmus
MAY
14
[Friday Forum] Video Marketing
3 live sessions | sponsored by Adtaxi
MAY
18
[Webinar] Secrets to Enchanting Your Customers Through Story
45 minutes | sponsored by WoodWing
MAY
20
[Webinar] Keys to Delivering Digital Experiences Your Audience Will Love
60 minutes | sponsored by ON24
JUN
8
[PRO Webinar] How to Lift the Three Drawbridges of Content Success
B2B Backstage with Jay Baer | 75 minutes
OCT
13-14
[Online Event] MarketingProfs B2B Forum | Fall 2021
All new insights + a full year of learning with PRO
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.