Secrets to Enchanting Your Customers Through Story

Storytelling is magical—because it can attract, engage, and move people, including your prospects, buyers, employees, and colleagues.

Behind every successful business, there is always a story. Learn to tell that story effectively, and you'll learn how to attract more of the right kinds of customers. In this session, we'll explore multiple methods for creating a compelling narrative that—no matter who you are and no matter what you sell—moves your audience.

You'll learn how to:

  • Unpack an ordinary transaction or service and turn it into a compelling story
  • Transform stories that circulate in your business culture into stories worth remembering
  • Use the power of perspective to shape the same story through multiple viewpoints
  • Shape your company story into a narrative that is compelling and authentic


Bobby Lehew

Bobby Lehew is a passionate storyteller, speaker, and creative writer who loves to feature stories of real-world success from entrepreneurs who thrive at building distinct brands with unique voices. He is the chief content officer for commonsku, a Cloud-based CRM, order management platform, and creative community that empowers entrepreneurs.


Sponsored by WoodWing
WoodWing provides technology for leading brands, agencies, and publishers to tell their stories. We help our customers create and manage content across teams and publish across channels. Our solutions enable large teams to work together efficiently on creative processes, shorten time to market, and achieve a greater ROI on storytelling.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Bobby Lehew
  • Sponsor: WoodWing
  • Topic: Marketing Content, Marketing Strategy
  • Price: $0


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