📋 Table of Contents

Saturday, June 19, 2021

📋 Table of Contents

1. Why Social Media Should Leave Your Marketing Department—And Where It Should Go Instead

2. Building a Standout Brand Goes Way Beyond Your Logo: Nick Westergaard

3. How to Generate Leads: A (Mostly) Complete Guide for Marketers

4. Keep It Real: How to Not Over-Automate Email Sequences

5. Why Some New Products Get Adopted Quickly: A Lesson From Infomercials

6. How Grammar Mistakes Influence People's Perceptions of Companies

7. Learn to Master SEO This August MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Why Social Media Should Leave Your Marketing Department—And Where It Should Go Instead

Just about every business has a social media presence, but is social media marketing really effective? Maybe we should be using social media in a different way. »

podcast

Building a Standout Brand Goes Way Beyond Your Logo: Nick Westergaard

Brand strategist Nick Westergaard, author of 'Get Scrappy' and 'Brand Now,' breaks down the process of building a standout brand. Read more and listen in on this fascinating conversation. »

infographic

How to Generate Leads: A (Mostly) Complete Guide for Marketers

Effectively generating leads often requires following a lengthy path that includes everything from developing a strategic plan to measuring performance. This infographic from Orbit Media Studios covers each essential element of that journey. Check out the infographic. »

article

Keep It Real: How to Not Over-Automate Email Sequences

In email marketing, there's a fine line between annoying and intriguing. Too much automation can put you over the edge. This article will help you avoid over-automated email sequences. »

article

Why Some New Products Get Adopted Quickly: A Lesson From Infomercials

If you've ever wondered what gets a new product adopted quickly, look no further than late-night infomercials. Their use of a marketing formula contains lessons every marketer can learn from. »

research

How Grammar Mistakes Influence People's Perceptions of Companies

Most people say their perception of a company changes when they notice that it has made a grammar mistake, according to recent research. Check out findings from this study. »

Learn to Master SEO This August

MarketingProfs Master Class

Andy Crestodina is back to help you master SEO this August. With 6 Watch Parties, and covering everything from domain authority to keyword rankings, it's exactly what you need to succeed today—and in the future.

Afoot in the Neighborhood

MarketingProfs community goings-on

A new MarketingProfs Master Class: "How to Build a Standout Brand." To stand out today, you have to start with a powerful brand. But the rules of brand-building have changed. Join Nick Westergaard to learn how to build a brand that gets noticed in today's distracted world.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.

A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.

We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning & messaging | customer experience | and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.

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News You Can Use

Updates from around the industry

Panion Announces Major Rebrand, Pivot to B2B SaaS Community Management Platform MarTech

Fresha Scores $100 Million Series C for B2B Marketplace PYMNTS

SetSail Announces Revenue Acceleration Programs to Align Sales Behaviors With Specific Growth Objectives Yahoo Finance

Upflow Raises $15m to Help B2B Businesses Get Paid Finextra

True Influence Offers 80 Million Verified Contacts to B2B Marketers MarTech

Zeotap Launches Google Customer Match Integration to Drive Addressability in a Post-Cookie World ExchangeWire

Allego Powers Virtual Selling and Buying With the Launch of New Digital Sales Room Capability PR Newswire

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[Webinar] How the World's Greatest Brands do Mass 1-to-1 Marketing
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