How the World's Greatest Brands Do Mass 1-to-1 Marketing

More than 4 billion people use social platforms today, and your customers and prospects can engage with you whenever they want, about whatever they want. As a marketer, if you're not listening and engaging, you're missing a huge opportunity.

That said, there's never been a better time to be a marketer. Right now, we're experiencing the merging of mass reach with 1-to-1 engagement, which creates a mass 1-to-1 capability like never before.

Join us to learn:

  • How leading brands have implemented successful mass 1-to-1 marketing
  • How to discover, classify, and engage with millions of conversations on your social channels
  • What steps you can take to implement your own mass 1-to-1 marketing plan


Grad Conn

Grad Conn is the chief experience officer at Sprinklr, where he creates an engaging community for the world's largest brands and helps them develop a customer-first experience. Before joining Sprinklr, Grad spent 11 years at Microsoft, seven as CMO for its US commercial business.


Sponsored by Sprinklr
Sprinklr is the world's leading customer experience management (CXM) platform. We help organizations listen to customers, learn from them, and show them love across channels. Headquartered in NYC with 2,000+ employees globally, Sprinklr works with L'Oréal, McDonald's, Microsoft, and more than 50% of the Fortune 100.
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  • Date: On-Demand — Access anytime!
  • Length: 60 minutes
  • Presenter: Grad Conn
  • Sponsor: Sprinklr
  • Topic: Customer Experience, Marketing Strategy, Social Media Marketing
  • Price: $0


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