MarketingProfs This Week

Saturday, August 28, 2021

📋 Table of Contents

1. How to Use Video to Provide a Better Customer Experience

2. How to Reach Families Watching On-Demand Video: Charles Gabriel on Marketing Smarts

3. How to Kickstart a Growth Marketing Automation Strategy

4. Your Digital Marketing Can Produce Measurable Results: Lessons From Revenue Rock Stars sponsored

5. Three Ways to Build Long-Term Relationships With Your Customers

6. Five Useful LinkedIn Hashtags for Marketers

7. Enterprise CMO Survey: How Marketing Ops Could Improve

8. Combine Psychology With Demand Gen Strategy for Real Success MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Use Video to Provide a Better Customer Experience
article
How to Use Video to Provide a Better Customer Experience
Video is becoming the go-to content medium for brands because it can convey empathy and emotion. Here's how to use video marketing to enhance customer experience. »
How to Reach Families Watching On-Demand Video: Charles Gabriel on Marketing Smarts
podcast
How to Reach Families Watching On-Demand Video: Charles Gabriel on Marketing Smarts
Charles Gabriel, head of advertising US at WildBrain Spark, talks advertising-based video on demand ('AVOD'), creating brand-safe content for kids, key trends in connected TV and more. Read more and listen in on this fascinating conversation. »
How to Kickstart a Growth Marketing Automation Strategy
article
How to Kickstart a Growth Marketing Automation Strategy
Marketing automation has gained a lot of traction in recent years as digital engagement has increased. But once you have your shiny new platform, where do you start? This article offers some tips. »
sponsored
Your Digital Marketing Can Produce Measurable Results: Lessons From Revenue Rock Stars
As a digital marketer, you're now expected to have a positive impact on company revenue. But how? How do you ensure measurable results? Ann Handley, Seth Godin, Jay Baer, and a score of other bright minds have some brilliant—and practical—ideas in this webinar series. Watch one, watch all... it's up to you! »
Three Ways to Build Long-Term Relationships With Your Customers
article
Three Ways to Build Long-Term Relationships With Your Customers
In a world that depends on digital engagement, it's not enough to have a great product or service. Businesses must also build long-term relationships with their customers. Here are three ways to do that. »
Five Useful LinkedIn Hashtags for Marketers
infographic
Five Useful LinkedIn Hashtags for Marketers
Using hashtags can be an effective way to boost the reach of your LinkedIn posts. This infographic explores five hashtags popular with marketers on LinkedIn, including the follower count for each. Check out the infographic. »
Enterprise CMO Survey: How Marketing Ops Could Improve
research
Enterprise CMO Survey: How Marketing Ops Could Improve
CMOs at large companies say better integration of martech solutions is the top area they'd like to see their marketing operations team focus on this year, according to recent research. Check out the study findings. »
Combine Psychology With Demand Gen Strategy for Real Success
MarketingProfs Master Class
Join Kenda Macdonald this September for a brand-new Master Class on the psychology of demand gen. You'll get hands-on instruction, backed up by science, on how to create demand gen campaigns that get your customers to act.
Reserve your seat
Afoot in the Neighborhood
MarketingProfs community goings-on
A new Master Class approaches! Join Kenda Macdonald on September 14 for new insights on demand gen. You'll learn how to combine marketing automation, buyer psychology, and content marketing to improve your demand gen programs.
A series of 5 "working webinars" on demand gen will have you learning by doing hands-on work, not just by watching. We kicked off with lead magnets, then moved on to list-building, then welcome campaigns and sales campaigns and pipelines. We'll conclude the series with nurture campaigns. Sign up for each one to learn by doing!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
RollWorks Strengthens Its Data Foundation With Accelerated Product Development and New Partnerships PR Newswire
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Threads Styling Announces Launch of New B2B Service Threads Connect MarTech Series
Balance Raises $25M Series A to Digitize Payments for B2B E-Commerce Business Wire
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Qualified Introduces Qualified for Outbound and Qualified Anywhere PR Newswire
Chalkline Raises Series A Round to Fuel Growth for B2B Customer Acquisition and Retention Freeplay Platform MarTech Series
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